Visa's Leap Into Web3: The Revolution of Customer Engagement

Marketing Meets Web3 by Step3

Discover the future of customer engagement as we venture into the realm of Web 3 technologies with Nick and me, your guides through the evolving landscape of loyalty programs. Prepare yourself for a radical shift where digital collectibles and wallet-based rewards take center stage, shaping a new marketing era where personalization reigns supreme, all thanks to Visa's pioneering efforts. As we dissect the launch of a Bitcoin ETF and its monumental implications for digital assets, we also tackle the intricate dance of explaining Web 3 concepts to the uninitiated—a task that requires a touch as delicate as it is determined.
Step into a hypothetical universe where Visa's partnership with Disney turns Star Wars fandom into a galactic playground of digital collectibles, transforming mundane transactions into a quest for exclusive treasures within a Visa loyalty wallet. We'll muse over the rise of NFTs as the new guardians of personal data, empowering consumers with the freedom to control their digital interactions. And then, there's OpenSea simplifying the NFT voyage to just an email sign-up away, demystifying Web 3 to welcome even the most tech-timid amongst us. Join us as we unveil a world where your online presence fuses with the blockchain, heralding a new epoch of marketing wizardry and consumer delight.
Articles:
Evolve your loyalty program with Visa
NFTs are the new cookies
Ubisoft's 'Champions Tactics' Ethereum NFTs Generate Millions After Free Mint
OpenSea introduces wallet creation using email, making NFT onboarding easier

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

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1. Web 3 Loyalty and Visa Wallet (00:00:00)

2. Web 3 Loyalty and NFT Cookies (00:16:00)

3. Evolution of NFT Ownership and Engagement (00:28:09)