Unlocking the Potential of Web3: Patrick Workman on Brands and Blockchains

Marketing Meets Web3 by Step3

Get ready to uncover the mystic world of Web3 as we host Patrick Workman from Unlock Protocol on our show. This episode is a treasure trove for anyone aiming to gain fresh insights into the exciting sphere of Web3, how it’s revolutionizing our online experiences and its potential to transform internet monetization models. Patrick, a visionary with a wealth of experience in big tech, brings a unique perspective on why our data should live on a public layer and the importance of a direct user support-based monetization model.
Our conversation then takes an exhilarating turn as we delve into the unexplored depths of Unlock Protocol. Discover how this platform is empowering creators to establish businesses on-chain and how the concept of membership is being reimagined in the Web3 context. Patrick offers valuable insights on building recurring revenue models on blockchains and the untapped potential of recommendations engines. An enlightening discussion on the importance of educating users on the true essence of memberships and the thrill of storing memberships in cryptographic wallets ensues.
As we conclude our episode, we shift our focus towards how brands can leverage Web3 to create multiplayer experiences and foster strong partnerships. With Patrick’s guidance, we navigate through the potential challenges brands might encounter in promoting these partnerships and discover new revenue streams. Plus, we dig deeper into Unlock Protocol and its potential to provide a secure and rewarding brand-user engagement. So, join us as we embark on this exciting journey into the world of Web 3 with Patrick Workman.
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Today's guest was Patrick Workman. Find him on Twitter
You can follow Nick Casares on Twitter

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

فصل ها

1. Benefits of Web 3 for Users (00:00:00)

2. Unlocking Revenue Potential on Blockchains (00:08:36)

3. Building Multiplayer Experiences With Brands (00:14:52)

4. Learning More About Unlock Protocol (00:24:57)