Forget Clicks, Measure This: Jonah Goodhart’s Vision for Ad Tech

Marketing, Media & Adtech

🚀 Hold onto your ad budgets, because this week on The ADOTAT Show, Pesach Lattin is sitting down with Jonah Goodhart, the ad tech mastermind who’s been making waves since AOL was cool. Ever wonder how a college kid with zero ad experience turns a “free stuff” obsession into a multimillion-dollar empire? Jonah’s got the playbook. From co-founding Moat and selling it to Oracle, to launching Mobian, where he’s rewriting the rules of digital measurement with AI, he’s seen it all and done most of it twice.

But don’t expect another fluffy chat. Jonah is dropping truth bombs about why your ad metrics are stuck in the Stone Age, why brand safety is like believing in unicorns, and how AI is about to turn the industry on its head. He’s got tales of 800 market meetings, a few Yoda-level mentors, and a refusal to quit until he’s made sense of it all. Spoiler alert: retiring to a beach isn’t in his plan.

So, if you’re tired of the usual ad tech jargon and want the real deal from someone who’s been there, done that, and bought the T-shirt—grab your headphones and get ready. Because this episode is serving up hot takes and hard truths with a side of humor. 🔥