Cookies, Chaos, and CTV: Anthony Katsur on Tackling AdTech’s Biggest Messes—From AI Hype to Privacy Nightmares

Marketing, Media & Adtech

In this episode of The ADOTAT Show, we're diving deep into the wild world of adtech with Anthony Katsur, CEO of IAB Tech Lab, as he unpacks the industry's biggest challenges—loaded with insights and a no-nonsense attitude. From the ever-delayed demise of third-party cookies (Google, we’re looking at you 👀) to the chaotic rise of Connected TV (CTV), Katsur doesn’t hold back on what’s really going on behind the scenes.

We tackle everything:

🍪 The cookie apocalypse—why it keeps getting delayed and what’s really happening in the world of privacy and data.

📺 The unpredictable chaos of CTV—how this booming ad platform is evolving and what it means for advertisers.

🤖 The AI hype—will it revolutionize adtech or just serve up more headaches? Katsur breaks down the role of artificial intelligence in advertising, privacy, and creative optimization.

Whether you're neck-deep in adtech or just trying to keep up with the jargon, this episode is packed with key insights, industry buzzwords, and plenty of candid talk about the future of digital advertising. Buckle up for an irreverent, insightful conversation you won’t want to miss!

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