Why 'Less is More' is the Secret to Mom Life (and Great Skin)

Marketing Like a Mother

What if the secret to looking and feeling your best isn’t doing more, but actually doing less? In this episode of Marketing Like a Mother, Olivia chats with Stephanie Garcia-Malcom, a makeup artist, entrepreneur, and mom, about embracing the “less is more” philosophy in beauty, business, and life. Stephanie shares how simplifying her beauty routine and creating a sustainable skincare line (Ouli’s Ointment) transformed not only her career but also her mindset.

Whether you’re an overwhelmed mom or a multitasking entrepreneur (or both…), this episode will inspire you to slow down, scale back, and reclaim your confidence—one step (and one eyebrow brush) at a time.

Key Takeaways:

Simplify to Amplify: Reduce your beauty routine to the essentials and focus on what truly works for you.

Confidence is in the Basics: Sometimes all you need is a clean face, a little mascara, and a boost of self-love.

Make Time for You: Even five minutes of intentional self-care can completely change how you feel about yourself.

Start Small: Don’t aim for perfection—start with one small habit.

Sustainability Matters: Stephanie’s journey with Ouli’s Ointment proves that sustainable, simple products can have a big impact.

Ready to simplify your beauty routine and feel more confident in less time? Connect with Stephanie on Instagram at @oulisointment or @thestephaniegm and check out her sustainable skincare products at oulis-ointment.com. Don’t forget to share this episode with a fellow mompreneur who could use a confidence boost!

Listeners can use code MLAM20 for 20% off their purchase at Ouli’s Ointment!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com