The Brand Brief Audit: What Every Marketer Should Rethink | Kahlea Wade, Agency Founder + Creator

Marketing Happy Hour

What does it take to thrive in today’s creator economy? Kahlea Wade, CEO and Founder of Alora Society, an award-winning influencer talent agency, joins me to break down what’s working (and not working) in influencer marketing in 2025. With experience leading campaigns for brands like Meta, Nike, Amazon Prime, and Skims, Kahlea shares how brands can write better briefs, why LinkedIn is becoming a powerful platform for creators, and the mindset shifts every entrepreneur needs to build confidence and resilience. Whether you’re a brand marketer, a creator, or a solopreneur, this conversation will help you better understand how to create partnerships that actually work.

Key Takeaways:

// The biggest mistakes brands still make when working with creators in 2025—and how to avoid them.

// What every strong brand brief should include (and what to leave out).

// How to use LinkedIn to build authority and expand your network as a creator or professional.

// Why confidence and persistence matter when facing rejection—and how to keep showing up.

// Tips for building a personal brand that positions you for opportunities in and outside of social media.

// What makes a brand activation or live event worth the investment for both creators and brands.

Connect with Kahlea: Instagram | Alora on Instagram

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠