The Big Shift in TV and the Future of CTV Advertising with Tony Marlow | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong.

00:00 - 00:24 In the context of using data to ensure relevance, I think that's one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just "spray and pray". —Tony Marlow

00:25 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:42 - 01:22 Tony’s Background

01:23 - 15:20 Marketing Essentials Moment: Estimating Process as an Agency

15:21 - 15:55 Welcome to the show, Tony!

15:56 - 20:18 An overview of Tony’s journey helping marketers in the infancy of online marketing

20:19 - 26:13 Having the opportunity to be performance storytellers as marketers

26:14 - 29:54 Relevance drives effectiveness

29:55 - 34:12 Tailoring your messaging based on viewership habits

34:13 - 37:56 Generative AI capabilities

37:57 - 41:46 Feeding the AI learning machines

41:47 - 42:36 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click to apply for a special offer for friends of this podcast.

42:37 - 48:02 The trend toward ad-supported models

48:03 - 51:57 Subscription cycling

51:58 - 53:50 Optimizing discoverability and voice search features

53:51 - 58:47 Shift in podcast listenership

58:48 – 1:03:21 Brand demand and field command

1:03:22 - 1:06:38 Career aspirations

1:06:39 - 1:07:30 Reach further with LG Ads Solutions. Visit: lgads.tv

1:07:31 - 1:08:41 Thank you so much, Tony! Share this podcast!

1:08:42 - 1:09:12 Give us a Review! Enjoy your marketing journey!

1:09:13 - 1:09:59 Join The Marketing Expedition Community today!

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