Category is the New Strategy

Marketing Execution with Mark Donnigan

In the race to market, many B2B tech founders overlook a critical strategy: category leadership. Misjudging the dynamics of the Category Lifecycle can cost you your competitive edge. Did you know that companies going public between six and ten years old account for over 95% of tech market value? This episode reveals how to navigate the tumultuous waters of category evolution to position your startup as the undeniable leader.

Join me as I unpack the frameworks for defining your category early, leveraging brain science to shift buyer perceptions, and timing your IPO for maximum impact. I’ll share specific metrics from successful case studies that demonstrate how clear market positioning can transform a $3M marketing budget into $29M in revenue. With insights honed from over 20 years in strategic marketing, I provide actionable steps to guide your firm through the challenges of long sales cycles and market adoption.

As a seasoned consultant, I’ve seen firsthand how a focused GTM strategy can elevate your enterprise sales performance. Don’t let your startup blend into the background—become the category king and reign over your market. Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants or agencies.