Do you think content works across social media or should the content be different for each platform

Marketing Espresso

Another great question from my awesome listeners and the answer is as always... it depends! Or Yes & no.
There are challenges in creating content that works across all platforms because not all platforms want the same kind of content.
However, in the essence of time... sometimes if your strategy isn't heavily reliant on social media repurposing cross-platform works well.
Always remember you must align your content strategy with your customer's needs, and understand the platform demographics.
Want more of my thoughts on Social Media & Marketing?
Download my White Paper
"Social Media Won't Save Your Marketing"
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