Mastering Market Understanding

Marketing Deep Dives by Denyse

This episode argues that companies should reduce reliance on extensive market research and instead prioritise leveraging existing internal data and readily available information sources, such as customer feedback and competitive intelligence. The discussion emphasises the strategic prioritisation of research questions and the use of advanced analytics to gain actionable insights from smaller datasets. The hosts share many examples that Denyse provides of companies successfully using this approach to reduce costs, improve decision-making, and boost business outcomes, advocating for a more efficient and practical approach to understanding customers. The discussion promotes gaining profound customer knowledge with fewer surveys and, ultimately, better resource allocation.