How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)

Marketing Against The Grain

For the next 6-18 months, there’s a huge opportunity to leverage these tools to drastically change your conversion rate.

Kipp and Kieran dive into 3 AI-powered experiments that will skyrocket your marketing conversion rate. Learn how you can train an AI agent to automate work, how The Hustle used Midjourney to reduce cost per acquisition on subscribers by 300%, and a debate around if AI tools will increase conversion or be commoditized.

Mentions

• The Hustle https://thehustle.co/
• Midjourney https://midjourney.com/
• AI Explained https://www.youtube.com/@ai-explained-
• Open AI API https://openai.com/blog/openai-api
• Zapier https://zapier.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.