Community-Led Growth vs. Product-Led Growth with Anu Atluru

Marketing Against The Grain

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to leaders who want to build their own communities, and answer the question: is there a disconnect between product and go-to-market? and more!

Who is Anu Atluru?

Anu is a startup builder, angel investor, and writer. She’s passionate about building consumer and social products and helping early-stage teams tackle community, product, and go-to-market challenges.

Most recently, she spent 2 years at Clubhouse — building zero to one, serving as its first Head of Community, and helping grow from ~1000 users to millions globally and a team of 3 to 100+.

Check out Anu’s work!

• Website https://anuatluru.com/
• Twitter https://twitter.com/anuatluru
• LinkedIn https://www.linkedin.com/in/anuatluru/
• Substack https://anu.substack.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.