Unwrapping B2B Christmas advertising, and marketing predictions for 2025

Marketers of the Universe: A digital marketing podcast

Have you ever wondered why B2B Christmas advertising is as elusive as Santa’s reindeer on a foggy night? Well, you’re not alone. In our latest podcast episode, we dive into this festive mystery with the Marketers of the Universe, revealing the rare gems of B2B holiday campaigns that do exist. We’ll explore the reasons behind the scarcity of these ads, such as budget constraints and the unique challenges of engaging a business audience during the holiday season.

But let’s not forget the crowd favourite: B2C Christmas adverts! These adverts are a feast for the eyes and the heart, sparking joy and sometimes controversy. We’ll dissect some of the best ones and delve into the debates they’ve stirred.

And as a special treat, we’ll check in with the definitely real Marketers of the Universe answerphone service to hear their bold predictions for 2025. We’ve even created a bingo card with more predictions, available on our socials. Join in the fun and see how our forecasts pan out!

Thank you for being part of our podcasting journey through 2024. We’re committed to continual improvement, and hopefully, you’ve noticed as we’ve experimented with our format and found our footing.

Stay tuned for one final special podcast later this year. In the meantime, we wish you a happy holiday season filled with joy and relaxation with your loved ones.

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Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

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1. Introductions (00:00:00)

2. Is there any point to B2B Christmas marketing? (00:01:47)

3. B2C Christmas adverts (00:12:55)

4. B2B Marketing Lessons From Christmas Adverts (00:15:02)

5. 2025 Predictions (00:21:41)

6. Outro (00:29:00)