Winning the Deposit Battle: Strategies for Lenders in a Competitive Market

Market Pulse

Host Tom O'Neill sits down with Equifax’s Chief Strategy Officer, Ian Wright, to discuss strategies for growing and protecting deposits in today’s competitive financial landscape. With traditional banks, fintechs, and neobanks all vying for deposit share, how can institutions gain a competitive edge? Ian shares insights on leveraging financial data to identify valuable customer segments, including young affluents and high earners, and how banks can nurture loyalty with targeted strategies.