Ep 364 - The Season of Expectations

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Ep 364 - The Season of Expectations

Join Kevin Oakley, Jackie Lipinski and Julie Jarnagin for an exciting pre-holiday episode! They kick off episode 364 talking about expectations, and a common excitement for what's to come in the new year. Jackie brings up the wonder of Spotify Wrapped, and the team discusses the Do You Convert holiday gift guide, as well as Zillow predictions for 2025 and some interesting news out of Google regarding the recent antitrust case.

Story Time (03:27):

• Jackie's Spotify Wrapped notified her that she was a top listener of the "Everything is Awesome" song from the Lego movie -- listening to it 98 times this year!
• Julie covers the topic of "starter homes" and a shift in how it looks now vs. how it used to be, as well as a change in people purchasing fixer-uppers
• Kevin hosted a session on marketing team dynamics, and found a hand-written org chart from Ryan Homes from 1966

In The News (18:23):

• 2024 DYC Holiday Gift Guide (https://www.doyouconvert.com)
• Remote work levels drop in 39 of the 40 largest markets - what it meant for housing (https://www.resiclubanalytics.com)
• Zillow predicts more buyers will come out ahead in a bumpy 2025 (https://zillow.mediaroom.com)
• DOJ pushes for Google to break off Chrome browser after antitrust case (https://www.cnbc.com/2024/11/20/doj-pushes-for-google-to-break-off-chrome-browser-after-antitrust-case.html)

Things We Love - Things We Hate (34:20):

• Jackie did her first Turkey Trot 5K, and did a preparatory 5K the day before. She loved seeing the difference between running alone, and running with others, and the excitement of seeing the finish line
• Julie talks Black Friday and the participatory element around it
• Kevin loves Amy's Gourmet Apples, and covers a trend he's seen with syndication platforms and the quality of leads builders have reported seeing

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