Ep 356: Buy Once, Cry Once

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Ep 356: Buy Once, Cry Once

Kevin Oakley, Jessie Suggs and Beth Russell recently sat down for Ep 356 of MPM! The subject of 'humaneering' comes up first, sparking a conversation around putting great attention and care into relationships. Also discussed are mortgage rates in relation to rent, and the strategies around value proposition at the top of the sales funnel.

Story Time (1:15)

• Beth was talking to a marketer who will be speaking at Summit, and talked about how her favorite feeling used to be the motivation, excitement and inspiration she took home with her!
• Jessie has TWO stories today: AARP, and a nutrition coach!
• Kevin's story is about the term "humaneering" and its amazing creator.

In The News (20:25)

• Mortgage rates fall lower than rent in 22 of the 50 largest US metros (https://zillow.mediaroom.com/2024-09-16-Mortgage-payments-fall-lower-than-rent-in-22-of-the-50-largest-US-metros)
• Why 'Old School' Ads Still Work For Home Builders (https://www.builderonline.com/builder-100/marketing-sales/why-old-school-ads-still-work-for-home-builders_o)

Things We Love - Things We Hate (41:20):

• Kevin can't believe how bad Apple is doing right now. There's a bug on his wife's new phone, and he's experienced some issues with his for Wi-Fi.
• Jessie's favorite thing is pizza! She is so excited to try all of the different restaurants in Chicago.
• Beth recently went shopping for new business clothes, and since working from home for awhile, it was a challenge.
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