55. Series 2 | Ep 18 What is Revenue Operations? Understanding the Growing Importance of RevOps for Businesses Today, with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL

Market Mentors

What is Revenue Operations? Well, RevOps, as it's more commonly known, is a fairly new concept for most of us, but it’s a growing discipline that’s helping many leading B2B tech companies improve their customer acquisition, increase sales, and accelerate growth.
In this podcast, Lorena Morales talks to Matt Dodgson about all things RevOps, including how and when to get started, and how to set yourself up for success.
They cover;

• what revenue operations is
• why revenue operations is so important for the success of B2B tech companies today
• what type of B2B tech company should think about revenue operations
• how the success of revenue operations should be measured
• the skills and attributes that make someone a good fit for revenue operations jobs
• what the challenges are of working in revenue operations
• where revenue operations is heading in 2022 and beyond

And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.