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B2B Storytelling: Creating Compelling Narratives to Communicate Innovative Technologies

55:13
 
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Manage episode 428686839 series 3585613
محتوای ارائه شده توسط scottmb. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط scottmb یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

B2B Storytelling: Creating Compelling Narratives to Communicate Innovative Technologies

In this episode of Marcom Mode, host Kristin Jones sits down with Susan Lindner, Founder and CEO of Innovation Storytellers, to explore the art and science of B2B storytelling.

Susan shares her expertise on how marketing and corporate communications leaders can leverage storytelling techniques to communicate innovative technologies, engage stakeholders and drive change. As a veteran consultant who has worked with Fortune 500 companies and startups alike, Susan offers proven strategies and insights on:

  • Crafting compelling innovation stories that resonate with diverse audiences
  • Aligning storytelling with business priorities and organizational goals
  • Overcoming common challenges in communicating change and innovation
  • Implementing storytelling best practices to build buy-in and support
  • Measuring the impact of storytelling on stakeholder engagement and business outcomes
  • Developing leadership communication skills to inspire and motivate teams

Whether you're a CMO looking to drive organizational change, a marketing or corporate comms leader aiming to communicate complex innovations, or a business leader seeking to improve your storytelling skills, this conversation provides actionable advice to enhance your communication impact.

Don't miss this opportunity to learn from a master storyteller and innovation communication expert. Subscribe to Marcom Mode and tune in to this insightful discussion.

LinkedIn/X Hashtags:

#B2BMarketing #CorporateInnovation #ChangeManagement #LeadershipCommunication #StrategicStorytelling #B2Bstorytelling #B2Bnarratives

  continue reading

4 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 428686839 series 3585613
محتوای ارائه شده توسط scottmb. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط scottmb یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

B2B Storytelling: Creating Compelling Narratives to Communicate Innovative Technologies

In this episode of Marcom Mode, host Kristin Jones sits down with Susan Lindner, Founder and CEO of Innovation Storytellers, to explore the art and science of B2B storytelling.

Susan shares her expertise on how marketing and corporate communications leaders can leverage storytelling techniques to communicate innovative technologies, engage stakeholders and drive change. As a veteran consultant who has worked with Fortune 500 companies and startups alike, Susan offers proven strategies and insights on:

  • Crafting compelling innovation stories that resonate with diverse audiences
  • Aligning storytelling with business priorities and organizational goals
  • Overcoming common challenges in communicating change and innovation
  • Implementing storytelling best practices to build buy-in and support
  • Measuring the impact of storytelling on stakeholder engagement and business outcomes
  • Developing leadership communication skills to inspire and motivate teams

Whether you're a CMO looking to drive organizational change, a marketing or corporate comms leader aiming to communicate complex innovations, or a business leader seeking to improve your storytelling skills, this conversation provides actionable advice to enhance your communication impact.

Don't miss this opportunity to learn from a master storyteller and innovation communication expert. Subscribe to Marcom Mode and tune in to this insightful discussion.

LinkedIn/X Hashtags:

#B2BMarketing #CorporateInnovation #ChangeManagement #LeadershipCommunication #StrategicStorytelling #B2Bstorytelling #B2Bnarratives

  continue reading

4 قسمت

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