Why bother with user innovation?

Managing innovation - creating value from ideas

Send us a textWe’re only just beginning to get a measure of how much innovation begins with user ideas. Studies by NESTA in the UK, for example suggest that close to 10% of product innovations and 15% of process innovation begin in this fashion – and that’s almost certainly an underestimate. Users are a hidden ‘front end’ of innovation, highly motivated, prepared to experiment and tolerant of things not working right first time. So whatever we do – whether we’re a commercial compa...