Diversity matters

Managing innovation - creating value from ideas

Send us a textDiversity matters in innovation. Particularly because it allows us to access a wide range of different viewpoints which can contribute to the innovation task both in terms of improving the front-end design and also by accelerating diffusion downstream because ideas developed with user input have a better chance of being compatible But if we're going to involve users we're going to involve diversity we need to find methods to make sure we can deal with our aspiration t...