#42 | Juan Baron on data clean rooms, the privacy paradox, data and trust, and cryptography in advertising

Making Sense of Martech

A conversation with Juan Baron.

In this episode, I am joined by another Juan…. Juan Baron! Juan is the Director of Business Development and Strategy for media and advertising at Decentriq. Decentriq calls itself The “Switzerland” of data that is coincidentally also headquartered in Switzerland.....

Founded in 2018, the company is inventing novel technology to enable publishers, brands, researchers, platforms, and advertisers to collaborate data in a way that ensures privacy and security. Decentriq works with companies such as Roche, Microsoft and Intel to enable more privacy-focused data collaboration and audience matching.

In a world where privacy is becoming an increasing focus across marketing and advertising, data clean rooms play an interesting role in the growth of first-party data sharing as third-party tracking is slowly becoming a thing of the past.

In this episode, we have a fascinating discussion about the privacy paradox: balancing privacy and utility, the role of trust in data collaboration & sharing, how inventions in cryptography and ML are changing the Adtech ecosystem, and the scalability of data clean rooms in an increasingly saturated market.

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