#027 | The revenue bubble

Making Sense of Martech

A conversation with Darrell Alfonso.

Darrell is an award-winning marketer and Martech professional. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he helps empower thousands of marketers to build world-class customer experiences.

He was named one of the top Martech Marketers to Follow in 2020, won the Fearless Marketer award in 2018, is a 2X Marketo Champion, and is a certified Salesforce Administrator. Darrell is a frequent speaker at Martech events, and regularly posts thought leadership content on LinkedIn and Twitter. Darrell is also the author of a newly announced book - The Martech Handbook: Build a Technology Stack to Attract and Retain Customers. We talk about the state of marketing operations, the role of revenue operations in the marketing discipline, and Darrell's experience leading large-scale marketing operations for some of the most important companies in the world.

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