#187: Making Change Through Play with TOTY Nominated Dr. Zabina Bahsin

Making It in The Toy Industry with The Toy Coach

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Dr. Zabina Bhasin began her journey of understanding the powerful role toys play in shaping a child's identity. As a child psychiatrist, she used her expertise to observe that children were naturally drawn towards toys, books, and crafts. Yet, as a mother, she noticed a distinct gap in the market - there were no multicultural or ethnic studies toys. This realization sparked an idea, a vision to create a space where children could learn about various cultures and traditions, and feel a sense of belonging. This was the birth of In KidZ, a company that was much more than just a toy manufacturer. It was a creator of connections, a builder of bridges between cultures, and a purveyor of inclusivity. No longer would children ask insensitive questions about one another's backgrounds. Instead, through play, they would learn to appreciate and respect the beautiful diversity of the world around them.

Awards and nominations not only serve as a form of recognition but also validation of an entrepreneur's efforts. They can be instrumental in boosting morale and signaling excellence within the industry. Acknowledgment of one's work can also raise public awareness about the mission or cause the entrepreneur is passionate about. Reflecting on her own nomination for the TOTY awards, Dr. Zabina Bhasin expresses her gratitude and sense of validation. It's evident that these recognitions mean the world to her as they support her aim to make an impact in the lives of children through her culturally diverse and inclusive toys. This testament reassures listeners about the commitment and dedication behind her work.

This award-nominated change maker will be at New York Toy Fair at booth #4821. Please reach out to [e-mail] if you want to stop by and few the latest in In KidZ product!

Episode Cliff Notes:

• Listen to Dr. Zee getting started in the toy industry [00:02:08]
• Learn about recognition in the toy industry [00:05:37]
• Discover Dr. Zee’s journey in finding cultural ambassadors [00:09:11]
• Learn about her nominations and awards [00:12:24]
• Understand the importance of diversity and inclusion in toys [00:15:26]
• Learn about the description of In KidZ large kits [00:16:34]
• Find out where to find In KidZ products [00:19:10]
• Discover Dr. Zee’s overcoming struggles in entrepreneurship [00:21:41]
• Listen to what Dr. Zee considers the most meaningful win [00:25:06]
• Learn about seeking mentors in the toy industry [00:29:03]
• Dr. Zee’s childhood toys and games [00:30:01]
• Find out how to connect with Dr. Zabina Bhasin [00:31:25]
• Listen to her nominations and congratulations [00:32:12]

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