Decoding Digital Transformation: Insights From Bob McDonald, CRM Expert At IBM

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Tom Segura: A Joke About Supermodels 2:40

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Tom Segura jokes about supermodels in his Netflix special, "Sledgehammer".

Making Data Simple « »
Decoding Digital Transformation: Insights from Bob McDonald, CRM Expert at IBM | Part 1

۲ سال پیش 32:14

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"Welcome to Part 1 of an insightful podcast series where we delve into the dynamic world of digital transformation. Join us as we engage in a thought-provoking conversation with Bob McDonald, CRM Experience at IBM, who doesn't just discuss digital transformation – he's living it.

In this episode, we unveil Bob's unique perspective on reinventing the enterprise. Starting with the core concept, we explore what digital transformation truly means. With Bob's wealth of experience, we journey through the challenges of changing organizational culture and the crucial role data plays in the process.

Join us as we dig deep into Bob's philosophy, learn from his practical insights, and explore the transformative power of digital transformation. If you're intrigued by the evolving landscape of business innovation and technology, this episode is a must-listen.

03:12 Putting it out there
05:44 Bob McDonald intro
10:22 What IS digital transformation
22:00 Changing culture
29:23 Solving the data problem

Connect with Bob McDonald on LinkedIn and if you're interested in being a guest on Making Data Simple, reach out to us at almartintalksdata@gmail.com. The Making Data Simple Podcast, hosted by Al Martin, WW VP Technical Sales, IBM, is your destination for navigating trending technologies, business innovation, and leadership – all while keeping things simple and fun."

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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#Tech #Entrepreneur #Business #IBM Big Data & Analytics Hub #Analytics Hub #IBM Big Data #Big Data #Data Analytics #Artificial Intelligence #Leadership Insights #Enterprise Innovation #Machine Learning #Hybrid Clouds #Digital Transformation #Data Strategy #Tech Thought Leadership #Business Intelligence #Ai Ethics

Decoding Digital Transformation: Insights from Bob McDonald, CRM Expert at IBM | Part 1

Making Data Simple

18 subscribers

published ۲ سال پیش

اشتراک گذاری

MP3•خانه قسمت

Send us a text

03:12 Putting it out there
05:44 Bob McDonald intro
10:22 What IS digital transformation
22:00 Changing culture
29:23 Solving the data problem

351 قسمت

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Making Data Simple

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CEO David Hirschfeld of Tekyz on the Startup Lie That’s Killing Your Company. Hint: It’s not about the tech — it’s about the problem you're solving. 45:50

۶ روز پیش45:50

45:50

Send us a text 🎧 Episode Description: This week on Making Data Simple , we welcome David Hirschfeld , Founder and CEO of Tekyz . With a background spanning major tech firms and startup trenches, David brings grounded, data-backed insight into what makes or breaks a startup. From tackling the #1 reason startups fail to exploring the value of validation and the real meaning of product-market fit , this episode is a no-fluff masterclass in entrepreneurial strategy. David’s message is clear: "Don’t focus on your product. Focus on the client’s problem." Whether you're a first-time founder or scaling your next venture, David offers hard-earned truths, including surprising takes on unicorns, VCs, and what really matters more — the founder or the technology ? ⏱ Time Markers: 01:20 – Meet David Hirschfeld 05:55 – THE Reason Startups Fail 08:50 – Lifetime Value 11:33 – The Value of Validation 14:48 – What Do the VCs Say? 16:20 – Startup Success Rate 17:10 – Tekyz 23:01 – Product Market Fit 29:18 – Startup Ideation 31:37 – Unicorns 38:12 – Unexpected Truths 42:45 – Founder or Technology? 🔗 Connect with David: LinkedIn: https://www.linkedin.com/in/davidhirschfeld Website: https://tekyz.com #MakingDataSimple #StartupAdvice #ProductMarketFit #TechLeadership #VCInsights #FoundersJourney #Entrepreneurship #DataDrivenDecisions #StartupFailure #Innovation #ClientCentric #Podcast Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

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13 روز پیش48:46

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20 روز پیش35:29

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Send us a text 🎧 REPLAY ALERT: The Future of Risk, Powered by AI In case you missed it the first time — we’re bringing back this incredible conversation with Kathy Stares , EVP of North America at Provenir . Kathy dives into how Provenir’s AI-powered risk decisioning software processes over 4 billion transactions annually across 50+ countries. From fintech to traditional banking, learn how this platform is shaking up risk strategies with automation, innovation, and global reach. 🌍 Why does risk decisioning need AI? 🚀 What’s driving the next wave of banking transformation? 📊 How can Gen Z shape the future of financial services? Timestamps: 01:14 Meet Kathy Stares 04:34 The Start of Summer 08:01 AI-Powered Risk Decisioning 11:31 The Tech Behind Provenir 13:42 Models 14:32 Data Source 16:43 The Business Problem 17:33 Banking Strategies 18:48 Platform Scope 20:28 Automation 21:46 Provenir’s Differentiator 22:47 Millennials & Gen Z 29:05 Trends to Watch 31:57 Kathy’s Takeaway 33:28 Connect with Provenir 35:25 The Wealthy Barber 🎙️ Guest: Kathy Stares 🔗 Learn more: provenir.com #AIinFinance #FintechInnovation #RiskDecisioning #FinancialServices #AIReplay #Automation #FutureOfBanking #GenZFinance #WomenInTech #MakingDataSimple #TechPodcast #ProvenirAI #PodcastReplay Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

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27 روز پیش20:26

20:26

Send us a text We’re back for Part 2 of our Automation deep-dive—and the hits just keep coming! Host Al Martin reunites with IBM automation aces Sarah McAndrew (WW Automation Technical Sales) and Vikram Murali (App Mod & IT Automation Development) to push past the hype and map out the road ahead. 🎬 Episode Highlights 00:12 Observability – why seeing everything is half the battle 04:17 IBM Concert – orchestrating dev, ops & business in one score 07:42 Tech vs. Culture – the million-dollar question 11:34 Real-world use cases that ship value today 13:65 Scanning the Future of Automation (spoiler: it’s closer than you think) 15:32 Hashi – tooling that scales with you 17:42 Top resources to learn more and stay ahead of the curve 18:13 Lightning-round fun to wrap it up Whether you’re wrangling legacy systems or architecting cloud-native dreams, this conversation will spark ideas, bust myths, and give you action items of immediate value. Smash that play button, tag a colleague, and join the movement to #MakingDataSimple! 🔗 Connect: Sarah McAndrew LinkedIn | Vikram Murali LinkedIn 🌐 Explore IBM Automation: ibm.com/automation #MakingDataSimple #IBMAutomation #Observability #TechPodcast #FutureOfWork Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

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۵ weeks پیش26:27

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Send us a text Buckle up—automation is shifting into high gear! In Part 1 of our Automation mini-series, host Al Martin VP WW Technical Sales sits down with IBM insiders Sarah McAndrew (VP WW Automation, Technical Sales) and Vikram Murali (VP App Mod & IT Automation, Development) to decode the now and next of enterprise automation. 🔑 What’s inside 00:53 Meet Sarah McAndrew VP WW Automation, Technical Sales 01:29 Meet Vikram Murali VP App Mod & IT Automation, Development 03:25 A crisp, boardroom-ready definition of automation 09:21 Why observability is automation’s super-power 11:45 The latest breakthroughs propelling innovation faster than ever 22:29 How Aspera rockets data transfer into warp speed 23:43 The big “Why IBM?”—and why it matters for your bottom line Expect practical tips you can deploy tomorrow, myth-busting insights, and bold predictions that will have your Dev & Ops teams buzzing. Hit play, share with a tech-curious friend, and let’s #MakeDataSimple—together. 🔗 Connect: Linkedin Sarah McAndrew | LinkedIn Vikram Murali 🌐 Explore IBM Automation: ibm.com/automation #MakingDataSimple #IBMAutomation #AI #Observability #TechPodcast #FutureOfWork Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

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۹ weeks پیش29:40

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10 weeks پیش21:32

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Making Data Simple

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11 weeks پیش32:02

32:02

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Send us a text ✨ Updated April 1, 2025 What do Tickle Me Elmo, bourbon, and Taylor Swift tickets have in common? Scarcity. And in the world of marketing, it's one of the most powerful forces you can harness. This week, we’re throwing it back to one of our most insightful interviews — a conversation with Dr. Mindy Weinstein , Founder and CEO of Market MindShift , marketing professor at Grand Canyon University, Columbia Business School, and Wharton , and author of The Power of Scarcity . We dig into: The psychology behind scarcity and why it drives us to act now The four types of scarcity (you’ll want to write these down!) How top brands — and yes, bourbon sellers — use scarcity to spark action Why "reaching humans" in digital marketing is more nuanced than ever How you can ethically and effectively use scarcity to boost business results 📚 About the Book: In The Power of Scarcity , Dr. Weinstein combines her background in marketing and psychology to break down how scarcity messaging influences decision-making — and how you can leverage it to drive revenue, deepen loyalty, and create urgency without manipulation . With research, real-world examples, and interviews from brands like McDonald’s and 1-800-Flowers, it’s a must-read for anyone looking to up their marketing game. 📌 Timestamps: 01:41 Meet "Marketer" Mindy Weinstein 04:42 Technology in Marketing 07:50 One of the top women in digital marketing 09:12 The Power of Scarcity 19:16 The Four Types of Scarcity 20:41 Bourbon Scarcity 21:47 Businesses Leveraging Scarcity 🧠 Connect with Dr. Weinstein: 🔗 LinkedIn: linkedin.com/in/mindydweinstein 📘 Book: persuasioninbusiness.com 🌐 Website: marketmindshift.com 🎧 Originally aired: Season 7, Episode 5 Want to be featured on Making Data Simple ? Drop us a note at almartintalksdata@gmail.com and tell us why you should be next! Hosted by Al Martin , WW VP Technical Sales at IBM — where we explore cutting-edge tech, business innovation, and the human side of leadership... all while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

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13 weeks پیش50:04

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14 weeks پیش40:44

40:44

Send us a text 🚀 What’s the secret to building a world-class influencer marketing program? Ryan Debenham, CEO of GRIN , joins Making Data Simple to break down the future of creator-driven marketing, AI’s role in the space, and how GRIN is reshaping brand-influencer partnerships. 💡 From Red Bull’s marketing playbook to a key conversation about the “Secret Sauce” , Ryan shares the insights, technology, and mindset needed to scale a creator-powered brand in today’s digital economy. 🔹 Key Topics: ✅ What makes a great influencer? ✅ How GRIN is redefining the industry ✅ AI’s impact on marketing ✅ The future of remote companies ⌛️ Minute Markers 02:11 Meet Ryan Debenham 07:54 Running a Startup 08:46 Modeled after Red Bull 12:01 GRIN 15:44 Influencer Marketing 17:52 Who are the Influencers 18:45 Secret Sauce 22:51 The Technology 24:51 The 2-Min GRIN Pitch 31:16 AI in Marketing 34:32 GRIN's Future 36:06 A Remote Company 38:35 In Closing 📢 Listen now! 🎧 Guest: Ryan Debenham | LinkedIn | Website 🌍 Host: Al Martin, WW VP Technical Sales, IBM | LinkedIn 📩 Want to be a guest? Email us at almartintalksdata@gmail.com 🔗 Hashtags: #MakingDataSimple #InfluencerMarketing #CreatorEconomy #AIinMarketing #BrandGrowth #MarketingTech #Leadership #GRIN #RyanDebenham Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

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Wall Street, AI, and Data Science: The Future of Financial Innovation with Kristen McGarry IBM Technical Sales Leader {Replay} 42:16

15 weeks پیش42:16

42:16

Send us a text Innovating on Wall Street: Kristen McGarry on Data, AI, and Technical Sales 🎧 Tune in for an insider’s look at the technical strategies shaping the future of finance. Kristen McGarry, Principal Account Technical Lead for IBM’s Financial Services Market, returns to Making Data Simple to dive deeper into the intersection of technology and Wall Street. Based in NYC, Kristen works with the world’s largest financial institutions to drive innovation, accelerate time to value, and implement cutting-edge solutions across software, hardware, and services. In this episode, we break down the realities of technical sales, the evolving role of data science in finance, and what Wall Street is getting right (or wrong) about AI. Kristen also shares key insights on the challenges of working with financial giants and predictions for the future of tech in banking. ⏱ Episode Highlights: 📍 02:57 – An Intro to Kristen McGarry 📍 04:36 – Why IBM? 📍 09:25 – The Attraction of Data Science 📍 11:51 – A Day in the Life of an Account Technical Leader 📍 13:30 – Technical Sales versus Sales 📍 15:05 – Continuing to Innovate 📍 19:09 – Dealing with Wall Street 📍 20:17 – The Methodology 📍 22:23 – The How of Technical Sales 📍 23:05 – Continuous Learning 📍 28:03 – Management System 📍 30:34 – Wall Street Learnings 📍 32:20 – Biggest Challenge 📍 33:08 – The Data Challenge 📍 34:22 – Best Data Science Use Cases in Finance 📍 36:14 – What Do Clients Miss on AI? 📍 38:09 – Predictions LinkedIn: https://www.linkedin.com/in/kristen-mcgarry/ Website: https://www.ibm.com/ #MakingDataSimple #DataScience #AIinFinance #TechSales #WallStreet #IBM #Innovation #FinancialServices #Leadership #ContinuousLearning #AI Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

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Decoding Digital Transformation: Insights from Bob McDonald, CRM Expert at IBM | Part 1