Greg Kihlstrom: How Customer-Centric Experiences Drive Sales

Make It Happen Mondays - B2B Sales Talk with John Barrows

The line between sales and marketing has grown increasingly blurred in recent years, and it has led to anxiety, controversy, and fear. In today’s episode of Make it Happen Monday, Greg Kihlstrom brings that line back into focus. Greg is a global speaker, entrepreneur, consultant, and author of 11 books that focus on a wide range of topics like agility, marketing, digital transformation, and more. Listen in as Greg discusses some of the principles in his 11th book, “House of the Customer,” including how an employee-driven, customer-centric experience is the key to aligning sales and marketing.

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