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Harnessing Content & Communication in an Evolving Retail Environment
Manage episode 419639954 series 3366450
محتوای ارائه شده توسط Lyve and Lyve Global. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Lyve and Lyve Global یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
On the latest edition of #LyveTalks Karim sits down with Natasha Hatherall, the founder and CEO of TishTash Communications. A passionate advocate for women in business and women's health, Natasha has over two decades of experience in marketing, media, and PR, with a PhD in psychology and marketing. She founded TishTash Communications in 2012, a leading independent communication and PR agency with notable retail clients like ASICS, The Body Shop, and Lego.
In this episode, Natasha and Karim explore the challenges and opportunities associated with content marketing today. They examine how brands can use content in a dynamic marketspace by harnessing digital platforms and being responsive to consumer needs; touching upon real-world examples for retail brands to build compelling narratives that resonate with their audience.
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