Sasha McFarlane: Even Faster Fashion

Love, Hate, Automate : Fashions Future Unfolded

In this compelling episode of "Love, Hate, Automate," we're joined by Sasha McFarlane, a trailblazer in the fashion industry with a rich history spanning nearly two decades. Sasha, the former CSR director at PVH and current Executive Director of Future Proof Fashion, shares her profound insights on the transformative journey of the fashion industry toward sustainability and circularity.

About the Guest: Sasha McFarlane has carved a notable path in the fashion industry, starting from the shop floor and advancing to strategic roles that dissect and challenge the core processes of the fashion business model. Her recent endeavor, Future Proof Fashion, aims to catalyze industry-wide collaboration to address the colossal challenges that no single entity can tackle alone.

In This Episode:

* Sasha's Industry Journey: Discover Sasha's evolution from a buyer and merchandiser to a visionary thinker in the corporate fashion world, where she led the Value Chain of the Future team at PVH.

* Disruptors in Fashion: Sasha discusses how companies like Shein are not just fast but precise, debunking the negative connotations of "fast fashion" and highlighting the importance of responsiveness and accuracy in production.

* The RenewCell Shockwave: Sasha expresses her concerns about the bankruptcy of RenewCell, a pioneer in textile recycling, emphasizing the urgent need for collaborative efforts to support end-of-life solutions in fashion.

* Automated Production Planning: Explore the potential of AI in revolutionizing front-end production planning, allowing for more sustainable and profitable fashion industry practices.

Why You Should Listen:

* Gain insights into the challenges and potential solutions for creating a more sustainable fashion industry.

* Understand the impact of disruptors and how they're reshaping the traditional fashion landscape.

* Learn about the critical role of technology and collaboration in driving the industry toward a sustainable and efficient future.

Connect with Sasha McFarlane:

* Follow Sasha and Future Proof Fashion on LinkedIn to stay updated on their projects and initiatives aimed at transforming the fashion industry.

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