#47 | Ross Simmonds | The Long Game of Content Marketing

Louder Than Words with John Bonini

This week, John sits down with content legend Ross Simmonds. Ross is the founder and CEO of Foundational Marketing, an agency focused on distribution, as well as the (new!) author of "Create Once, Distribute Forever."

Discussed in this episode:

• Leading with value is crucial in content marketing to avoid being banned or blocked from platforms.
• Content creators should prioritize distribution to reach a larger audience and maximize the impact of their work.
• Content has the potential to live beyond the creator and inspire future generations.
• Repurposing and updating existing content can be an effective strategy for book writing and content creation.
• Distribution channels like Facebook groups and Twitter chats have evolved over time and require continuous adaptation.
• Understanding the power of distribution can lead to life-changing opportunities and the ability to make a global impact. Provide value on native platforms and view content distribution as a long-term game of touch points and connection.
• Test ideas and concepts to see if they resonate with the audience and have content market fit.
• Creating high-quality content that educates, engages, entertains, or empowers is key.
• Be strategic and creative in repurposing and sharing content across different channels.

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Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Louder Than Words.

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