The One Who Manages InVision App In APAC

Lost In Transformation

In this episode, MING Lab’s COO Sebastian interviews our guest Tom Richardson. Tom is the Managing Director Asia-Pacific at InVisionApp, the Enterprise Design Platform. Tom has been working in high-growth tech startup leadership roles for the past seven years, after four years at WPP, the world's largest Marketing Communications firm. Tom lives in Sydney, Australia, with his wife and three children, and speaks fluent Japanese. Tune in to find out what Design Systems mean to him and why they are important, where the limits of Design Thinking lie, and what’s next for InVision.

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1. The One Who Manages InVision App In APAC (00:00:00)

2. How was Tom's past journey like? (00:01:22)

3. What is InVision all about? (00:05:16)

4. Where does the Southeast Asian market stand in terms of design maturity? (00:07:17)

5. What are different tools or design variations for the local markets? (00:13:55)

6. What is a Design System and why it is so impactful? (00:16:13)

7. What are the challenges of using Design Systems? (00:20:41)

8. Is there a way to adopt Design Systems if there is no in-house design team? (00:25:17)

9. What is Tom's view on Design Research? (00:27:45)

10. Who should be in involved in Design Research? (00:34:35)

11. In which direction is design going? (00:39:42)

12. Where are the limits of Design Thinking? (00:42:47)

13. How does InVision create empathy for the users? (00:49:06)

14. How many designers work in InVision? (00:51:30)

15. Does InVision have a Design System? (00:52:58)

16. InVision's uniqueness as a fully remote company. (00:53:42)

17. What's next for InVision? (00:59:41)