Cutting Through The Noise: How BASF Makes Digitalization Tangible Across The Business

Lost In Transformation

"You need to have a hunting attitude, a business entrepreneurial attitude. You're going to need that growth mindset. Then you can really take the opportunities of digitalization."
Learn more about what it takes to drive digitalization from Thomas Gottschalk, Head of Digital at BASF Performance Chemicals. Find out how BASF as a large established corporation started transforming their company, moving from bureaucratic processes to agile working.

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1. Cutting Through The Noise: How BASF Makes Digitalization Tangible Across The Business (00:00:00)

2. Focus on solving real problems for users and deliver in an agile way (00:03:35)

3. Just do it: Aim to show successes early on (00:12:46)

4. Drinking your own Kool-Aid: Decentralize digitalization and spread responsibilities across the business (00:14:46)

5. BASF "Intelligent Mine": Frontier technology for the mining industry (00:16:21)

6. Learn to discover and build on your strengths, and set your company up for agile processes (00:21:44)

7. Priority as a key to success in any project (00:24:52)

8. Continuing to go digital: Providing exciting experiences and greater value to BASF's customers (00:26:38)