Guest: Senthil Rajagopalan of Profit.co on the bullwhip effect of supply chains; Executive action taken to resolve rail labor disputes; Research shows good last-mile delivery builds customer loyalty

Logistics Matters with DC VELOCITY

Our guest on this week's episode is Senthil Rajagopalan, president and COO of Profit.co.
When consumer demand goes up sharply, manufacturers ramp up production to meet that demand. But it does not all happen at once. Often, they produce more than is needed and not always with the right timing. That creates a bullwhip effect for our supply chains. Rajagopalan discusses the impacts of the bullwhip effect with Senior News Editor Ben Ames.
Supply chains bottlenecks have not only been created by supply shortages, labor situations have also caused major problems. This week, the Biden Administration took action to create a Presidential Emergency Board to help resolve labor disputes between freight railroads and rail labor organizations. We hear how industry groups are reacting. We also discuss other labor situations, including ongoing labor negotiations at West Coast ports and the fallout from the AB5 labor ruling in California.
We all know that good service produces loyal customers. New research points out just how much consumers care about how their last mile deliveries are made and how it those experiences influence their future purchasing behavior.
DC Velocity's sister publication CSCMP's Supply Chain Quarterly offers a podcast series called Supply Chain in the Fast Lane. It is co-produced with the Council of Supply Chain Management Professionals. The second season has now launched and focuses on supply chain digitalization. Go to your favorite podcast platform to subscribe.
Articles and resources mentioned in this episode:

• Profit.co
• Trade groups applaud executive order on rail talks
• Nearly nine out of 10 online shoppers will abandon their virtual shopping carts if they see poor delivery terms
• Visit DCVelocity.com for the latest news.
• Visit Supply Chain Quarterly
• Listen to CSCMP and Supply Chain Quarterly's Supply Chain in the Fast Lane podcast
• Listen to Supply Chain Quarterly's Top 10 Supply Chain Threats podcast
• Send feedback about this podcast to [email protected].

Podcast sponsored by: Honeywell Intelligrated

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