From Generic to Genuine: Transforming Your Sales Approach | Ep 29

Logistics & Leadership

In this episode, we dive deep into the challenges of standing out in sales, particularly in the logistics sector. Learn practical strategies to differentiate yourself from the competition, from getting past gatekeepers to connecting directly with decision-makers. Discover innovative tactics such as handwritten letters, personalized gifts, and leveraging digital tools like LinkedIn. Understand the importance of preparation, empathy, and value in the sales process. We also highlight key resources and influential sales trainers that can help you sharpen your skills and enhance your prospecting efforts.

The Logistics & Leadership Podcast, powered by Veritas Logistics, redefines logistics and personal growth. Hosted by industry veterans and supply chain leaders Brian Hastings and Justin Maines, it shares their journey from humble beginnings to a $50 million company. Discover invaluable lessons in logistics, mental toughness, and embracing the entrepreneurial spirit. The show delves into personal and professional development, routine, and the power of betting on oneself. From inspiring stories to practical insights, this podcast is a must for aspiring entrepreneurs, logistics professionals, and anyone seeking to push limits and achieve success.

Timestamps:

(00:00) - Introduction: The Challenge of Timing in a Soft Market

(00:23) - Standing Out in Sales Calls

(00:54) - Navigating Gatekeepers

(01:13) - Strategies for Direct Contact

(02:17) - Creative Approaches to Reach Prospects

(03:12) - Adding Value and Personal Touches

(03:38) - Practicing and Preparing for Sales Success

(04:22) - Listening and Timing in Sales Conversations

(05:08) - Thinking Outside the Box in Marketing

(06:30) - Building Genuine Connections

(08:29) - Resources for Sales Professionals

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▶️ Website | LinkedIn | Brian’s LinkedIn | Justin’s LinkedIn

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Watch the pod on: YouTube