Episode 12 - Jen Cohen | How to Outperform Everyone With Habits & Hustle

Liquidity & Liquor

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► About The Guests

Jennifer Cohen is the confluence of a brand builder, a habit hacker, and a fitness fanatic. Jennifer has featured on Good Morning America, The Dr. OZ Show, Yahoo, People, and several other renowned media outlets. A best-selling author, brand-strategist, international speaker, and educator, Jennifer was also named among the “100 Most Influential People in Health and Fitness” by Greatist and “Most Impactful Fitness Entrepreneurs” by Web MD. Currently,

Jennifer is the CEO of Suprema Fitness that launched its first platform in partnership with Ryan Loche called Loch’d in training. Jennifer also serves as the brand strategist to globally-renowned brands, such as Weight Watchers, Muscle Milk, KIND Bar, Tonal Gym, LOEWS Hotel, Tru Niagen, etc.

Jennifer is also the writer of three best-selling books: No Gym Required - Release Your Inner Rock Star, Strong is the New Skinny, and Badass Body Goals. A guest lecturer at prestigious institutions such as the University of North Carolina at Chapel Hill, Columbia, and Pennsylvania’s Wharton School of Business, Jennifer is also the host of one of the fastest-rising podcasts: Habits and Hustle.

► Show Links

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► Talking Points

0:00 - Intro

2:18 - Habits and hustle.

7:26 - You get (and keep) motivation.

13:23 - Making fitness a part of your life.

16:15 - Do something that you’re passionate about.

25:08 - Don’t put the onus on someone else to say “no”.

31:27 - How to disrupt an industry if you don’t know.

37:09 - Be bold and chase what you want, not what you get.

41:25 - The Chinese Farmer’s Wild Horse Story.

50:59 - You never know how one thing is going to affect your life.

57:50 - The difference between a winner and a loser is how long you stay committed to what you’re trying to do.

1:04:09 - If you want to build a passionate community, it’s not about the size of your community, but the passion of the community.

1:15:12 - What’s the difference between long-form content and short form content?

1:22:20 - Why starting a podcast is so important.

1:32:35 - What are the top 5% of problems that you’re trying to solve for in your life?

1:38:15 - Once you have the opportunity, chase it.

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