Episode 277: Your Ideal Client is Further Along Than You Think
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“Who are the people that will value the outcome that you provide the most?”
This question challenged one of my Sold Out Standard clients, and it might challenge your assumptions too.
We often assume our ideal clients are those struggling the most. But the truth is, those who are ready to take action and invest are often the best fit.
In this week’s episode, I talk about who you should be speaking to in your messaging and marketing.
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