Ep10: Networking with LinkedIn and TikTok Secrets - Samantha Barkho

Liftoff Journeys with Jeanniey Walden

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Today’s guest is Samantha (Sam) Barkho, a former intern of Jeannieys, who just started a hard-won position as a Junior Marketing Associate at L’Oréal, Maybelline DMI EYE. Sam is fluent in Arabic, and loves marketing and social media content creation - especially TikTok.

She received her undergraduate BS degree focused in Marketing from Montclair State University & minored in business relationships and professional selling.

Sam shares stories from her intense networking job search blitz on LinkedIn, the frustration she felt getting ghosted repeatedly, being a self-described “Covid college kid” learning online, and her love of social media and tips for creating more relatable TikTok content.

Authentic, inspirational and relatable discussions with inspirational business leaders, gaining insight into what inspires them and how they got to where they are today. These conversations offer actionable tips for listeners to create their own path to success and shatter whatever glass ceilings arise and overcome any obstacles on their personal journey. Jeanniey Walden, Founder of Liftoff Enterprises, is the award-winning marketing, business & workplace expert and host of the TV show "LiftOff with Jeanniey Walden." Jeanniey dives into compelling conversations with incredible experts of all backgrounds to understand what makes them tick and expose how you, the viewer can learn from these experiences and start to "LiftOff."

Discussion points:

• Networking HARD to get her current position at L’Oreal
• Sam’s ambitions before and during college were focused on digital marketing
• Internships throughout college and a love for social media
• Hold out for specific internships, or get general business experience?
• Retail and what you can learn
• Sam’s insights into TikTok - more relatable content, keep up with trends, funny filters, not cool to have paid ads and influencers
• Management styles, team dynamics, leadership and communication
• The future for Sam

Resources:

Samantha Barkho LinkedIn

Jeanniey Walden LinkedIn

Liftoff Website

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Meet Jeanniey live - see where she will be next.