The Ultimate Agent: 13 Essential Real Estate Skills You Need to Win in Any Market Part 1

Level Up - From Agent to Entrepreneur

There are two kinds of real estate agents.

The average ones who thrive when the market’s good, and the ultimate agents who dominate no matter what’s going on the market.

While other agents complain about high interest rates and low inventory, the best agents maintain market share - in fact, they can even increase it in the toughest times.

These ultimate agents are defined by 13 non-negotiable skills that lead to sustainable and duplicatable results. They are faithful to strategies and tactics they deploy daily - like clockwork.

What skills separate an average agent from the market-proof real estate rockstars? How do you build a business that stays consistent, no matter what? In this episode, we’re sharing the essential skills an agent needs to have to succeed regardless of market conditions.

An ultimate agent has a business that’s predictable, duplicatable and sustainable. -Greg Harrelson

Things You’ll Learn In This Episode

• Routine by design vs. routine by default
  Not having a routine is a routine….one that doesn’t lead to the results you want. How do top agents design their days for success?
  
• More contacts, more conversations, more closings
  Lead gen, follow up and adding value to your database are the lifeblood of a successful real estate business. How do we make sure we’re getting the most ROI from these pillars?
  
• Master the market
  The average agent doesn’t know much about the market beyond the surface level information everyone knows. How do you differentiate yourself by knowing more?

About Your Host

Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.

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