Beyond Data: The Human Algorithm of Leadership

Let’s Talk Data

Do you know what truly separates exceptional leaders from the rest? Zoe Kelly, Head of Data Engineering at Reward, journey reveals a powerful truth: leadership isn't about technical prowess alone, but about creating human-centered environments where data professionals can thrive.

In a world obsessed with complex technologies and buzzwords, Kelly demonstrates that vulnerability, communication, and genuine connection are the real superpowers of data leadership.

Her remarkable story of scaling a data team from three to seventeen members while navigating personal mental health challenges offers a blueprint for modern leadership.

By prioritising psychological safety, continuous learning, and empathetic communication, she transforms data engineering from a purely technical discipline into a deeply human experience. Kelly's approach challenges traditional narratives, showing that the most innovative data strategies emerge not from tools, but from understanding and supporting the people behind the data.

Her insights are a masterclass in authentic, transformative leadership.

0:00 Intro

2:56 Zoe's Journey into Data

4:26 Evolution of Data and Leadership

7:41 Balancing Leadership and Team Dynamics

9:28 Challenges and Strategies in Data Leadership

15:05 Job Descriptions and Industry Expectations

18:39 Diversity and Inclusion in Data

23:11 Mental Health and Remote Work

31:36 Data in Golf and Personal Insights

47:11 Lightning Round and Final Thoughts

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Welcome to “Let’s Talk Data”, a deep dive into the transformative realm of data with the trailblazers of this disruptive industry.

Your host Emma Crabtree explores the latest trends and developments in the data sector, while also delving into the personal stories of these data pioneers.

They reveal how they harness data, not just in business, but in shaping their everyday lives, from optimising daily routines to making data-informed decisions. You'll hear about their motivations, role models, and how they plan to use their position to innovate, inspire and influence change.

Many companies today are still missing the golden opportunity to unlock true potential with their data. Our conversations will shed light on this untapped potential as well as the pivotal role that data professionals play in driving progress.

“Let’s Talk Data” is your go-to source for inspiration and knowledge, providing a front-row seat to the future of data-driven insights and innovations.