How Frankie's Bikinis Went From Hometown Brand To The Biggest Name in Swimwear (Re-Air)

Let's Get Dressed

Today's episode is from the Let's Get Dressed archives - This episode originally aired in 2022.

When she was just 17-years-old, Francesca Aiello would sit in her car and skip class to post photos of her creations on her aspiring swimwear account, @FrankiesBikinis. Little did she know, her brand would become a household name in the swim industry, with fans from Sydney Sweeny to Gigi Hadid, and land a major investment from Victoria's Secret to help the brand go global 10 years later. In this episode, Francesca shares the high school experience that sparked her inner entrepreneur, the next big trends in swim, and what it’s like to become a part of the Victoria’s Secret family.

Shop Frankie’s Bikinis here: https://frankiesbikinis.com

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