محتوای ارائه شده توسط Legacy, Unscripted! and Russ Katzman. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Legacy, Unscripted! and Russ Katzman یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason Bowman Jason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
محتوای ارائه شده توسط Legacy, Unscripted! and Russ Katzman. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Legacy, Unscripted! and Russ Katzman یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
محتوای ارائه شده توسط Legacy, Unscripted! and Russ Katzman. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Legacy, Unscripted! and Russ Katzman یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode of Legacy Unscripted, host Russ Katzman speaks with John Mix, CEO and co-founder of FINIS Incorporated, about the journey of building a successful swimming gear company. They discuss the origins of the company name, the transition from a hobby to a full-fledged business, and the importance of education in the swimming industry. John shares insights on navigating challenges, particularly during the COVID-19 pandemic, and emphasizes the significance of building strong relationships with customers and partners. The conversation highlights key lessons learned over 32 years in business, including the value of patience and working with good people. We hope you enjoy! The Legacy Unscripted Team #entrepreneurship #swimming #athletetransition #businesslessons #cyclingindustry #performanceenhancement #legacy #leadership #sportsbusiness #businesschallenges #productdevelopment #patentprocess #entrepreneurship #marketdynamics #innovation #partnerships…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Jake Schuster, founder and CEO of Gemini Sports, about the changing landscape of sports and the challenges of building a thriving venture. Jake shares insights from his journey in professional sports, the significance of informed decision-making, and the lessons learned from securing resources and assembling a winning team. The conversation emphasizes the need for adaptability in a rapidly changing market and the crucial importance of focusing on the right people in business. We hope you enjoy! The Legacy Unscripted Team #entrepreneurship #sports #decisions #fundingchallenges #teambuilding #clientrelationships #marketdynamics #lessonslearned #AIin#sports #businessgrowth…
In this episode of Legacy Unscripted, host Russ Katzman interviews Alexis Levi, the first African-American woman to own, manage, and serve as CEO of a men's professional basketball team. Alexis shares her journey through sports management, the importance of legacy, and her new venture, Next American Sports Pro, which aims to create opportunities for athletes globally. The conversation delves into themes of reinvention, respect in sports, and the cultural exchange that sports can facilitate. In this conversation, Alexis Levi shares her experiences as a mother navigating the world of sports, emphasizing the importance of balance and understanding in parenting. She discusses her approach to expanding her sports organization globally, highlighting the significance of cultural sensitivity and hiring local liaisons. Alexis also reflects on her journey in business, particularly as a woman in a male-dominated field, and the importance of philanthropy in her life. She concludes with a powerful message about overcoming adversity and the importance of love and connection in making a difference. We hope you enjoy! The Legacy Unscripted Team #entrepreneurship #BMX #productinnovation #athletetransition #businesslessons #cyclingindustry #performanceenhancement #legacy #leadership #sportsbusiness #businesschallenges #productdevelopment #patentprocess #entrepreneurship #marketdynamics #innovation #partnerships #BMXindustry #tariffs #inventorymanagement…
In this episode of Legacy Unscripted, Russ Katzman interviews Gary Krueger, CEO of PG Golf, who shares his journey from professional golfer to entrepreneur. Gary discusses the challenges he faced in transitioning to business, the importance of strategic planning, and how the COVID-19 pandemic impacted the golf industry. He also reflects on the evolution of his company, its ownership structure, and the lessons learned throughout his entrepreneurial journey. #entrepreneurship #BMX #productinnovation #athletetransition #businesslessons #cyclingindustry #performanceenhancement #legacy #leadership #sportsbusiness #businesschallenges #productdevelopment #patentprocess #entrepreneurship #marketdynamics #innovation #partnerships #BMXindustry #tariffs #inventorymanagement…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Bryan Shepherd, owner of Beast Baseball and a seasoned college coach. They discuss the importance of individualized training in sports, the transition from coaching to entrepreneurship, and the challenges of scaling a personalized coaching business. Bryan shares insights on coaching philosophy, understanding athlete needs, and the evolution of baseball training methods. He also offers valuable advice for aspiring entrepreneurs, emphasizing the importance of preparation and adaptability in business. We hope you enjoy! The Legacy Unscripted Team…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Toby Henderson, CEO of SYNDYT, about his journey from being a professional athlete to becoming a successful entrepreneur in the cycling industry. They discuss the importance of innovation in product development, the challenges of transitioning from sports to business, and the lessons learned from past experiences, including the rise and fall of his first product, the Duff Fender. Toby shares insights on balancing passion with business responsibilities and the significance of surrounding oneself with the right team to succeed. In this conversation, the speaker discusses the challenges of running a business, particularly in the BMX industry, including navigating the complexities of product development, the patent process, and the impact of tariffs on pricing and inventory. The speaker emphasizes the importance of making critical decisions, understanding market dynamics, and the necessity of innovation. They also share valuable lessons for new entrepreneurs about partnerships and maintaining passion in their ventures. #entrepreneurship #BMX #productinnovation #athletetransition #businesslessons #cyclingindustry #performanceenhancement #legacy #leadership #sportsbusiness #businesschallenges #productdevelopment #patentprocess #entrepreneurship #marketdynamics #innovation #partnerships #BMXindustry #tariffs #inventorymanagement…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Lou Lentine, CEO and Founder of Echelon Fitness, about his diverse ventures from the restaurant industry to global fitness. Lou shares insights on scaling a business, maintaining corporate culture across borders, navigating acquisitions, and the challenges of funding in today's market. He also discusses the impact of AI on the fitness industry and the importance of being adaptable in business. Lou's LinkedIn: https://www.linkedin.com/in/lou-lentine-6b67736/ Echelon Fitness, Lou Lenteni, entrepreneurship, restaurant business, corporate culture, acquisitions, funding strategies, AI in fitness, manufacturing challenges, legacy building #entrepreneurship #businessgrowth #mentorship #sportsbusiness #renovationcells #renovation #brewing #sales #goalsetting #relationships #leadership #advice #entrepreneurship…
In this episode of Legacy Unscripted, Russ Katzman interviews Martin Brown, the president and CEO of Steel Sports. The conversation delves into the profound influence of Tommy Lasorda on Steel Sports, emphasizing the importance of building positive relationships in coaching and leadership. Martin shares insights on how to adopt a vision for an organization, especially in the context of leadership transitions, and the significance of authenticity and genuine connection in fostering teamwork and success. In this conversation, Martin discusses the challenges and transformations faced by Steel Sports during the COVID-19 pandemic, the importance of building a leadership team with shared vision, and the role of healthy conflict in fostering innovation. He also addresses the pressing issues in youth sports today, including early specialization and the influence of private equity, while emphasizing the need to prioritize the well-being and development of children in sports. Find Martin on Linkedin: https://www.linkedin.com/in/martin-brown-3574a039/ #entrepreneurship #businessgrowth #mentorship #sportsbusiness #renovationcells #renovation #brewing #sales #goalsetting #relationships #leadership #advice #entrepreneurship…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Lou DePaoli, president of General Sports Worldwide, about the innovative Clubhouse platform designed for career development in the sports industry. They discuss the importance of mentorship, effective marketing strategies for membership growth, and leveraging LinkedIn for career advancement. Lou shares insights on the significance of data in sports management and how to establish a positive culture within sports organizations, emphasizing personal and professional development. In this conversation, Lou DePaoli and Russ Katzman discuss the importance of viewing sports as an entertainment business rather than just a competitive arena. They emphasize the need for a strong organizational culture, the significance of customer experience, and the necessity of continuous learning and adaptation in the sports industry. DePaoli shares insights from his extensive career, highlighting how focusing on entertainment and customer satisfaction can drive success, even in challenging circumstances. Connect with Lou on LinkedIn: https://www.linkedin.com/in/lou-depaoli-3a41595/ #entrepreneurship #businessgrowth #mentorship #sportsbusiness #renovationcells #renovation #brewing #sales #goalsetting #relationships #leadership #advice #entrepreneurship…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Shaluka Pereira, CEO of Renovation Cells, about his journey from corporate America to entrepreneurship. Shaluka shares his experiences running a brewery, transitioning to the renovation business, and the challenges of growing a startup. He emphasizes the importance of setting measurable goals, building relationships, and the lessons learned from both running and business. Shaluka also offers valuable advice for young entrepreneurs about taking risks and the significance of networking. Connect with Shaluka on LinkedIn: https://www.linkedin.com/in/shaluka/ #entrepreneurship #businessgrowth #mentorship #sportsbusiness #renovationcells #renovation #brewing #sales #goalsetting #relationships #leadership #advice #entrepreneurship…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Niccolo Posarelli, CEO and founder of Front Runner Sports. They discuss the journey of building a sports management company that services athletes, the challenges faced along the way, and the impact of NIL on the sports industry. Niccolo shares insights on resilience, financial stability, and the importance of managing relationships in a competitive environment. In this conversation, Niccolo and Russ explore the complexities of transitioning from college to professional sports, the challenges athletes face in re-identifying themselves post-career, and the importance of building a personal brand. They discuss the evolving landscape of athlete sponsorships, the unique challenges faced by lesser-known athletes, and the entrepreneurial ventures that many athletes pursue. Niccolo shares insights on the importance of preparation for the draft and offers advice for aspiring entrepreneurs, emphasizing the need to bet on oneself and embrace the journey of growth and potential failure. Connect with Niccolo on LinkedIn: https://www.linkedin.com/in/niccolo-posarelli-a784b0125/ #entrepreneurship #soccer #businessgrowth #mentorship #onesoccernation #sportsbusiness #professionalsoccer #raisingcapital #soccerinvestments #youthsoccer #sportsindustry #sportsmanagement…
In this episode of Legacy Unscripted, host Russ Katzman interviews Gregg Hemphill, CEO of NextBelt LLC. They discuss Gregg's career journey, the importance of accountability in leadership, and the differences between working in large and small companies. Gregg shares insights on managing daily priorities, fostering company culture, and the challenges of work-life balance in a post-pandemic world. He emphasizes the value of in-person interactions and the need for quick decision-making in a small business environment, while also reflecting on lessons learned from unscripted moments in his career. In this conversation, Gregg shares insights on embracing mistakes as learning opportunities, the importance of effective communication during crises, and the value of accountability in business. He emphasizes the need for asking questions and seeking guidance, especially for those new to their careers. The discussion also highlights a personal anecdote about a significant mistake and its lessons, culminating in an introduction to NextBelt, a product designed for comfort and adaptability in fit.…
In this episode of Legacy Unscripted, host Russ Katzman interviews Josh York, founder and CEO of GYMGUYZ, who shares his journey of transforming lives through fitness. Josh discusses the importance of purpose in business, the unique model of GYMGUYZ, and the significance of creating a strong culture. He reflects on his leadership lessons learned from early challenges, the power of vision and manifestation, and the daily habits that contribute to success. The conversation emphasizes resilience, the hard path to greatness, and the mindset required to overcome obstacles in entrepreneurship. #entrepreneurship #soccer #businessgrowth #mentorship #onesoccernation #sportsbusiness #professionalsoccer #raisingcapital #soccerinvestments #youthsoccer #sportsindustry #sportsmanagement…
David Holt is the founder and CEO of Holt Law, a Minnesota and California-licensed firm that helps healthcare entrepreneurs navigate their industry's unique legal challenges. Drawing on extensive experience advising healthcare professionals, medical spa owners, and group home operators, David specializes in regulatory frameworks and liability protection for group homes and licensed residential care settings. His expertise enables clients to grow their businesses with confidence and sustainability. Beyond his legal practice, David is the Founder and CEO of DocuHealth, a platform that makes essential legal documents and training accessible to healthcare professionals. In addition to leading Holt Law, David is the author of an upcoming book on healthcare legal strategies for business owners, set to launch in 2025. When he isn’t practicing law, David can be found traveling, cold plunging, working out, speaking, hosting his firm podcast and weekly educational show, and advocating for improvements at the intersection of healthcare and legal compliance. Learn more about David’s work and Holt Law at djholtlaw.com #entrepreneurship #soccer #businessgrowth #mentorship #onesoccernation #sportsbusiness #professionalsoccer #raisingcapital #soccerinvestments #youthsoccer #sportsindustry #sportsmanagement…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Victoria Lozano, founder of Blue Seven Content, about her journey in the world of SEO and content writing. They discuss the importance of effective communication, the challenges of using AI in content creation, and the dynamics of partnerships in business. Victoria shares insights on the significance of storytelling for clients, the role of attorneys in communication, and the value of building a personal brand on platforms like LinkedIn. The conversation emphasizes the need for patience and persistence in entrepreneurship, as well as the importance of transparency and team dynamics in growing a successful business. #entrepreneurship #bluesevencontent #seo #mentorship #writing #sportsbusiness #professionalsoccer #ai #communication #partnership #legalmarketing #personalbranding #contentcreation…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Mike Pertz, a former soccer player turned entrepreneur. They discuss the challenges athletes face when transitioning to life after sports, the importance of using fear as a guide in entrepreneurship, and the valuable lessons learned from sports that can be applied to business. Mike shares his journey from public safety to starting his own e-commerce business, emphasizing the need for resilience, teamwork, and mentorship in achieving success. In this conversation, Mike Pertz shares his journey from e-commerce to law, emphasizing the importance of coaching and community support in entrepreneurship. He discusses the challenges of transitioning between careers, the lessons learned from business failures, and the significance of maintaining a positive social media presence. Mike encourages listeners to embrace their fears as a guide for personal and professional growth. #entrepreneurship #2bsports #businessgrowth #soccer #football #studentathlete #consulting #consulting #pr #sportsindustry #realitytv #modeling #socialmedia…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Kareem Rae, CEO and co-founder of One Soccer Nation. They discuss Kareem's journey from a soccer player to an entrepreneur, the challenges he faced in pursuing a professional soccer career, and his vision for creating opportunities for aspiring soccer players through his organization. The conversation highlights the importance of mentorship, the process of raising capital, and the significance of focus and prioritization in entrepreneurship. Kareem shares valuable insights on building a professional soccer club and the future of soccer in the U.S., emphasizing the role of real estate in sports investments. #entrepreneurship #soccer #businessgrowth #mentorship #onesoccernation #sportsbusiness #professionalsoccer #raisingcapital #soccerinvestments #youthsoccer #sportsindustry #sportsmanagement…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Tom Pelzer, co-founder of to/be Sports, a consultancy aimed at helping soccer clubs achieve sustainable growth. Tom shares his journey from being a student athlete to an entrepreneur, discussing the challenges and accomplishments faced in their first year of business. The conversation highlights the importance of networking, building connections, and the value of having a clear vision and plan. Tom also offers advice for aspiring entrepreneurs, emphasizing the need to trust one's instincts and continuously learn. #entrepreneurship #2bsports #businessgrowth #soccer #football #studentathlete #consulting #consulting #pr #sportsindustry #realitytv #modeling #socialmedia…
In this episode of Legacy Unscripted, host Russ Katzman interviews Todd Anthony Tyler, a fashion photographer and entrepreneur. They discuss Todd's journey from modeling to photography, the importance of personal branding, and the impact of social media on perception. Todd shares insights on navigating the challenges of reality TV, the significance of intent in business, and the lessons learned from past failures. He emphasizes the need for adaptability, strong financial management, and building a supportive team. The conversation concludes with key takeaways for aspiring entrepreneurs. #entrepreneurship #investorrelations #businessgrowth #marketeducation #personaltraining #platformdevelopment #personalbranding #hotelservices #pr #digitalservices #realitytv #modeling #socialmedia…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Jason Baker, founder and CEO of Expond, a marketplace platform for wellness services. They discuss the rise of wellness tourism, the challenges of helping wellness providers find work, and the importance of educating the market about new business models. Jason shares his journey as an entrepreneur, the lessons learned along the way, and the significance of maintaining balance in life and work. The conversation also touches on investor relationships and future expansion plans for Expond. Jason Baker Founder & CEO Expond jbaker@goexpond.com www.goexpond.com https://www.linkedin.com/in/jason-baker-84727b4/ #Expond #wellnesstourism #entrepreneurship #investorrelations #businessgrowth #marketeducation #personaltraining #platformdevelopment #providersupport #hotelservices…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Dr. Aaron Studwell, founder of XO Consulting, about his unique journey from atmospheric science to sports management. They discuss the importance of personal branding, the impact of weather forecasting in racing, and the challenges of managing client relationships in the sports industry. Dr. Studwell shares valuable leadership lessons learned from his experiences and emphasizes the significance of networking and communication in building successful partnerships. The conversation also delves into the dynamics of working with young drivers and the role of sponsorship in the racing world. In this conversation, Aaron Studwell discusses the evolving landscape of racing sponsorships, emphasizing the importance of engaging high rollers and developing B2B relationships. He shares valuable lessons for entrepreneurs, including the significance of knowing your business partners, managing finances wisely, and staying true to your core mission. The discussion also highlights the emotional journey of entrepreneurship and the continuous learning process involved in building a successful business. Aaron Studwell's LinkedIn: https://www.linkedin.com/in/amstudwell/ sports, business, entrepreneurship, personal brand, leadership, sponsorship, racing, weather, consulting, management, racing sponsorship, B2B relationships, entrepreneur lessons, high roller engagement, marketing strategies…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Jonathan Sessa, CEO and founder of Warrior Golf Academy. They discuss the mission of the academy, which focuses on helping first responders and veterans find community and purpose through golf. Jonathan shares his personal experiences and the therapeutic benefits of golf, emphasizing the importance of connection and mental health. The conversation also touches on the challenges of running a nonprofit and the innovative approaches Jonathan is taking to create opportunities for veterans in the golf industry. In this conversation, Jonathan Sessa discusses the therapeutic benefits of golf for veterans, the importance of entrepreneurship in creating impactful programs, and the need for community engagement to support veterans and first responders. He emphasizes the significance of personal connections and responsiveness in outreach efforts, while advocating for adaptive golf programs and highlighting the story of Isa, a young adaptive golfer in need of support. For our listeners who want to learn more or get in touch, here’s Jonathan's information: Name: Jonathan Sessa Organization: Warrior Golf Academy Email: Jonathan.Sessa@pga.com Website: Warriorgolfacademy.com Social Media: Facebook: Warrior Golf Academy Facebook Link https://www.facebook.com/profile.php?id=61566536862990 Instagram: Warrior Golf Academy Instagram Link https://www.instagram.com/warriorgolfacademy/?hl=en LinkedIn: Jonathan Sessa LinkedIn Profile https://www.linkedin.com/in/jonathan-sessa/ Warrior Golf Academy, mental health, veterans, first responders, golf therapy, community building, entrepreneurship, personal growth, nonprofit challenges, camaraderie, golf, veterans, therapy, entrepreneurship, community engagement, adaptive golf, mental health, funding, support, outreach…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Sudev Rajah, the group CEO of Club Ventures, about his journey from India to the United States and the founding of Chess KLUB. Sudev shares how chess has influenced his life and business, the challenges faced in building the Chess KLUB, and how he adapted to the COVID-19 pandemic by pivoting to an online model. He emphasizes the importance of mentorship and coaching in both chess and entrepreneurship, and discusses the strategic decisions behind expanding Chess KLUB through franchising. In this conversation, Sudev Rajah discusses the evolution of his chess club franchise and the transition to a new venture, Business Club. He emphasizes the importance of empowering franchisees, identifying the right target market, and the challenges faced in launching the Business Club. The discussion also highlights the significance of mentorship and collaboration in business growth, as well as the recent launch of a Business Accelerator program aimed at supporting small businesses. eapassn.org EAPA Parenting a Gymnast https://tinyurl.com/35aeznps https://uscenterforsafesport.org/ US Center for Safe Sport…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Julie Fabsik-Swarts, CEO of the Employee Assistance Professionals Association. They discuss the vital role of Employee Assistance Professionals (EAPs) in supporting mental health in workplaces and sports. Julie shares her extensive background in sports and mental health, the evolution of EAPs, and the challenges faced in both the corporate and athletic worlds. The conversation also touches on the impact of NIL (Name, Image, Likeness) on athletes, funding disparities in sports, and the importance of mental health awareness. Julie emphasizes the need for support systems for athletes and employees alike, and she shares insights from her book, "Parenting a Gymnast." eapassn.org EAPA Parenting a Gymnast https://tinyurl.com/35aeznps https://uscenterforsafesport.org/ US Center for Safe Sport #EmployeeAssistanceProfessionals #MentalHealth #Sports #Nonprofit #Gymnastics #EAP #Leadership #AthleteSafety #NIL #Workplacewellness…
In this episode of Legacy Unscripted, host Russ Katzmann speaks with Todd Graves, founder of Graves Golf, about his journey in the golf industry, the influence of legendary golfer Moe Norman, and the evolution of golf instruction through digital platforms. Todd shares insights on marketing strategies that led to the success of his instructional video, the importance of engaging with customers in real-time, and the value of accountability in coaching. The conversation highlights the significance of iteration in program development and the benefits of cohort-based learning for both instructors and students. In this conversation, Todd Graves and Russ Katzman discuss the significance of iteration and engagement in training programs, emphasizing the importance of structure and accountability. They explore how defining success and measurement can enhance the training experience, particularly in golf. Todd shares insights on the power of having a clear business model and the challenges he faced in navigating intellectual property related to Moe Norman. The discussion highlights the necessity of protecting intellectual property and the value it brings to a business. In this conversation, Todd Graves and Russ Katzman discuss the critical importance of intellectual property (IP) for entrepreneurs, the challenges of scaling a business, and the necessity of documenting systems for growth. They delve into the difficulties of finding the right talent and leadership, emphasizing the need for proactive management and the ability to navigate business challenges. The discussion highlights how obstacles can often lead to unexpected opportunities, encouraging a mindset shift for entrepreneurs. We hope you enjoy! The Legacy Unscripted Team #ToddGraves #GravesGolf #golfinstruction #digitaltraining #coaching #accountability #marketingstrategies #entrepreneurship #golftraining #accountability #measurementofsuccess #intellectualproperty #businessmodel #coaching #structure #iteration #trainingprograms #Leadership #Systems #TalentManagement #EntrepreneurialChallenges #Scaling #Documentation #Opportunities…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Cameron Irvine, founder of the Simulated Football League (SFL). Cameron shares his journey from sports media to creating a unique football league that combines gaming and community. He discusses the challenges of managing a growing organization, the importance of understanding the entertainment value of sports, and the role of team leaders in maintaining morale. Cameron also talks about the expansion of the SFL into new leagues and the creative opportunities that come with it, emphasizing the need to leverage strengths and adapt to change. In this conversation, Russ Katzman and Cameron Irvine explore the entrepreneurial mindset in sports, focusing on the challenges and strategies of promoting a unique football simulation league. They discuss the importance of team promotion, innovative marketing strategies, and the need for audience engagement. Cameron emphasizes inclusivity in sports, aiming to provide opportunities for everyone to participate, regardless of physical ability. The conversation highlights the evolution of the game and the quest for the next breakthrough in visibility and engagement, ultimately underscoring the role of sports as an escape from everyday life. We hope you enjoy! The Legacy Unscripted Team #CameronIrvine #SimulatedFootballLeague #sportsmedia #entrepreneurship #entertainment #community #leadership #businessgrowth #challenges #innovation #entrepreneurship #sportsmarketing #audienceengagement #inclusivity #innovativestrategies #teampromotion #footballsimulation #UFL #SFL #passionforsports…
In this episode of Legacy Unscripted, host Russ Katzman speaks with Aaron Maguire, CEO of USA Bobsled and Skeleton. Aaron shares his unexpected journey from aspiring science teacher to elite athlete and sports administrator. He discusses the importance of life experiences in shaping his career, the transition from athlete to administrator, and the key lessons learned along the way. The conversation delves into goal setting, the significance of taking notes, and the value of adapting to challenges in the sports industry. In this conversation, Aron McGuire discusses the unique structure and challenges of the U.S. Olympic and Paralympic Committee, emphasizing the nonprofit model and the importance of purpose over profit. He highlights the financial challenges faced by athletes and organizations, the necessity of sponsorships, and the rewarding nature of supporting athletes. The conversation also touches on the lifestyle of sports management, the excitement surrounding upcoming Olympic Games, and the importance of prioritizing improvements in performance. We hope you enjoy! The Legacy Unscripted Team…
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