Ep 38: Getting to the Humanity of a Brand with Josh Dean, Chief Marketing Officer at S’well

Leads2Scale

This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Dean, Chief Marketing Officer at S’well.

Josh is an award-winning, seasoned marketing executive with over 15 years experience across CPG, Apparel, and Direct-to-Consumer at brands like Unilever, Chobani, and Tommy John.

During the conversation, Josh shared a ton of fascinating insights including what it takes to transition from a major CPG company like Unilever to the fast paced and somewhat chaotic world of brand-startup, why brand purpose should be about getting to the soul of a brand and not just a phrase we use to talk about brands who attach themselves to the latest cause.

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This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)

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