Inside Brad Pitt’s movie and other F1 storytelling; Sumo lands in London

Leaders Sport Business Podcast

Leaders' Editorial Director James Emmett and Content Director David Cushnan buckle up and settle back to review the stories of the sports industry week.

They’re joined by Isabelle Stewart, F1’s Head of Original Content to discuss her two years in the role so far; the logistics, planning and purpose behind Brad Pitt’s F1 movie as filming wraps; what F1’s content slate looks like now and could look like soon, from scripted drama to new short-form formats; and targeting and appealing to fresh new audiences.

There’s also time to salute McLaren and their CEO Zak Brown, after the team won its first F1 Constructors’ Championship since 1998. Plus the studio is full of excitement and anticipation in the wake of news that the Grand Sumo Tournament is heading to London next October.