Erin Lewis - The Power of Your Brand Promise

LeaderGrowth with David Skidmore

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ABOUT ERIN LEWIS
Erin is a people-watcher. Airports, malls, the DMV, the middle seat in
coach - she sees them all as laboratories, places to observe behavior
and tease out human truths.
Erin's natural curiosity about others' motivations made her a natural for
brand planning and strategy, a calling she took up at The Richards
Group, a Dallas-based advertising agency, after graduating from the
University of Oklahoma. Her major in advertising and minor in sociology
gave the Sooner a deep appreciation for the humor and irony of moving
closer to the Texas Longhorns. While at The Richards Group, Erin
worked on brands including The Home Depot, Chick-fil-A, MD Anderson
Cancer Center, Ram Trucks, Grocery Outlet, CAN Capital and with The
Richards Group's design affiliate, RBMM.
After a nearly decade-long career in the Lone Star State, Erin ventured
back north to her home state of Oklahoma, where she currently leads
brand strategy for the NBA team the Oklahoma City Thunder - a unique
opportunity to combine her love for sports and her home state with her
love for building strong brands.
At the Thunder, Erin is responsible for the development, oversight
and implementation of brand strategy and planning, as well as general
marketing executions. She's the gatekeeper and the protector, the
disruptor and the problem solver, the point guard and the coach - each
day driving more intentionality and purpose; challenging the norm;
pushing forward the culture, thinking, and ideology; and uncovering
new and relevant ways to connect this already beloved brand to people
in even deeper and more meaningful ways.
When not at work, Erin loves to travel, practice yoga, ski, and get lost
in a good book (especially when a beach is involved). She also loves
to explore and discover unique shops and restaurants in OKC's
micro-communities. To shop and eat, sure. But mostly to watch.

HONORS AND INVOLVEMENT
2019 40 Under 40, Oklahoma Magazine
2019 CAA World Congress of Sports Eventellect Young Executives Program
S.A.L.L.T. (Salt and Light Leadership Training). Class 17
American Marketing Association (OKC), member and committee volunteer
American Advertising Federation/OKC Ad Club, member
Universitv of Oklahoma JAYMAC Alumni Association, member
Regional Food Bank of Oklahoma Community Engagement Committee, member
Founding and Sitting Member of OKC Thunder Diversity & Inclusion Council
Co-Chair of OKC Thunder Native American Advisory Group