EP129: Building Your Army Of AI Agents: What Marketers Need To Know

Leader Generation

If you’ve ever wondered how to go beyond ChatGPT and actually connect AI to real-world systems and workflows, this conversation is for you.

Tessa Burg gathers with three Mod Op experts—Fabio Fiss, Aaron Grando and Javier López—to break down key technologies like MCP (Model Context Protocol) and A2A (Agent-to-Agent). The team explains how they work, and shares examples of how they’re already being used in creative and powerful ways.

More than just a technical discussion, this episode tackles the bigger picture—how AI will (and won’t) replace human jobs, how it can serve as a teammate and how it’s enabling people at all levels to do more, faster.

Whether you’re building websites, leading creative teams or optimizing business operations, you’ll walk away with practical insights, relatable analogies and renewed clarity on where to start integrating AI meaningfully into your workflow.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

Contributors:

Fabio Fiss, VP of Technology at Mod Op

Aaron Grando, VP of Creative Innovation at Mod Op

Javier López, Senior Software Engineer at Mod Op

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].