EP124: AI Playground: Katalon & BrowserStack

Leader Generation

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On the Bus with Troy Vollhoffer

1
The Road Back to Country With Blake Shelton 25:13

۷ روز پیش25:13

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

25:13

After taking a four year break on his Oklahoma ranch, Blake Shelton is back on the road and riding the high of his new album, For Recreational Use Only . After 29 number one hits, and a detour into Hollywood, Blake’s scorching hot single “Texas” proves he’s still got it. Country Thunder CEO Troy Vollhoffer recalls meeting Blake Shelton during a crazy storm that really put the “thunder” in Country Thunder. After 23 seasons on The Voice , Blake opens up about spreading himself thin and making the choice to be “a TV guy or a touring guy.” The two reminisce about Toby Keith and why being a road dog is the best way to learn how to entertain a crowd. Blake reveals how his worst on-stage “ass-kicking” taught him how to be himself in front of a crowd. After taking so much time away from the spotlight, Blake shares that it was Post Malone who reminded him that he’s still a country singer at heart.…

حدود یک سال پیش 19:56

MP3•خانه قسمت

Explore how AI can automate quality assurance and testing for marketers and content teams.

QA experts Giselle Castro and Carlos Obaldia share how they compared two leading AI tools, Katalon and BrowserStack. Together, they discuss how these platforms help teams test faster, cover more ground and free up valuable time for creative and strategic work.

Listeners will get a firsthand look at how Mod Op’s QA team approached the comparison, the real challenges they tackled (like reducing manual testing and overcoming change resistance) and the measurable improvements they achieved.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

Contributors:

Giselle Castro, Quality Assurance & Authoring (QAA)

Carlos Obaldia, Senior Quality Assurance & Compliance Assurance (QA & CA)

Guest Host Patty Parobek:

As Vice President of AI Transformation, Patty leads Mod Op’s AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at Patty.Parobek@ModOp.com.

129 قسمت

#MBA #Business #Marketing #TenloRadio #Lead Generation

Leader Generation

EP124: AI Playground: Katalon & BrowserStack

Leader Generation

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Explore how AI can automate quality assurance and testing for marketers and content teams.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

Contributors:

Giselle Castro, Quality Assurance & Authoring (QAA)

Carlos Obaldia, Senior Quality Assurance & Compliance Assurance (QA & CA)

Guest Host Patty Parobek:

129 قسمت

#MBA #Business #Marketing #TenloRadio #Lead Generation

Alla avsnitt

Leader Generation

1
EP130: Crafting Emotional Connections Using Creativity, Data & AI 35:27

1 day پیش35:27

35:27

In this episode of Leader Generation , Tessa Burg chats with Matt Bretz and Gary Goodman, two seasoned veterans in the games and entertainment space. With decades of experience, Matt and Gary share their journeys from working in Hollywood and gaming to leading creative teams at Mod Op. They discuss the evolution of the industry, the importance of data and AI, and how both play a role in crafting emotionally resonant marketing strategies. If you're interested in understanding the power of combining creativity with technology to connect with audiences, this conversation offers valuable insights into how AI and data are reshaping marketing in gaming and entertainment. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . Contributors: Matt Bretz, EVP of Creative Innovation at Mod Op Gary Goodman, EVP of Creative Innovation at Mod Op About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

1
EP129: Building Your Army Of AI Agents: What Marketers Need To Know 39:15

۸ روز پیش39:15

39:15

If you’ve ever wondered how to go beyond ChatGPT and actually connect AI to real-world systems and workflows, this conversation is for you. Tessa Burg gathers with three Mod Op experts—Fabio Fiss, Aaron Grando and Javier López—to break down key technologies like MCP (Model Context Protocol) and A2A (Agent-to-Agent). The team explains how they work, and shares examples of how they’re already being used in creative and powerful ways. More than just a technical discussion, this episode tackles the bigger picture—how AI will (and won’t) replace human jobs, how it can serve as a teammate and how it’s enabling people at all levels to do more, faster. Whether you’re building websites, leading creative teams or optimizing business operations, you’ll walk away with practical insights, relatable analogies and renewed clarity on where to start integrating AI meaningfully into your workflow. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . Contributors: Fabio Fiss, VP of Technology at Mod Op Aaron Grando, VP of Creative Innovation at Mod Op Javier López, Senior Software Engineer at Mod Op About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

1
EP128: Is GEO The New SEO? Optimizing For AI Search. 39:23

15 روز پیش39:23

39:23

The way people search for information is changing fast. In this episode of Leader Generation , Tessa Burg is joined by Maurice White and Chris Harihar for a discussion about Generative Engine Optimization (GEO). They explore how search behavior is evolving with the rise of AI tools like ChatGPT and Perplexity, and what that means for brands aiming to show up in these new discovery environments. Maurice and Chris break down the parallels between GEO and traditional SEO, why marketers need to rethink their content strategy, and how PR now plays a crucial role in driving visibility in results powered by large language models (LLMs). This episode offers real-world tips, fresh thinking and a bit of reassurance for those feeling overwhelmed by the shift. Whether you're in SEO, content, PR or digital strategy, you'll walk away with clear insights and actionable ideas to stay ahead. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . Mod Op Contributors: Chris Harihar, EVP of PR at Mod Op Maurice White, Senior SEO Strategist at Mod Op About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

1
EP127: Vibe Coding: The Future Of AI-Assisted Development Teams 30:37

22 روز پیش30:37

30:37

Aaron Grando guest hosts on this episode of the Leader Generation Podcast , where we explore the fast-growing world of "vibe coding" with Joe DiGiovanna, VP of Technology, and Fabio Fiss, head of the DX team at Mod Op. If you’ve heard the term “vibe coding” floating around but aren’t quite sure what it means—or how it applies to real-world development work—this is the conversation you need to hear. Aaron, Joe, and Fabio break down how AI-powered coding tools are transforming developer workflows, empowering non-coders to create, and reshaping how teams build prototypes and scale projects. From Cursor to Claude and beyond, they share hands-on experience and stories from inside Mod Op. Whether you’re a seasoned dev, a tech leader or just curious about how AI is changing the game, this episode is a great primer on what vibe coding is—and where it's headed. Leader Generation is brought to you by Mod Op . Contributors: Joe DiGiovanna, VP of Engineering at Mod Op Fabio Fiss, VP of Technology at Mod Op About Guest Host Aaron Grando: Aaron Grando, VP, Creative Innovation on Mod Op's Innovation team, is a seasoned technologist with over 15 years of experience at creative agencies. With a background in strategy, design, engineering, and marketing, Aaron has worked extensively in industries like media, entertainment, gaming, food & beverage, fashion, and technology. At Mod Op, Aaron leads efforts to integrate AI into creative processes, creating tools that connect creatives and clients with insights, spark ideas, and enable new brand experiences. Projects include collaborations with companies like NBCUniversal, Bethesda Softworks, Under Armour, Planet Fitness, Dietz & Watson, and more, focusing on infusing creative strategies with innovative technology to create cutting-edge brand experiences.…

Leader Generation

1
EP126: How Scibids AI Is Redefining Media Buying At DoubleVerify 29:52

29 روز پیش29:52

29:52

What if you could stretch your media budget without spending more? In this episode of Leader Generation , host Tessa Burg talks with Wandrille Leroy, the brains behind the Scibids AI at DoubleVerify, about how marketers can get more value from their ad spend using smarter, customizable automation. Wandrille explains how Scibids helps marketers take control of their media-buying strategy, align spending with their specific goals and achieve better outcomes across platforms like DV360, The Trade Desk, Meta and more. You’ll hear how Scibids fits into a landscape filled with walled gardens, bot fraud and limited visibility—and how it offers a way forward by boosting transparency and performance. Whether you're a seasoned media buyer or just trying to make your budget work harder, Wandrille shares insights that can help you measure what matters and make sure every impression counts. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . About Wandrille Leroy: Wandrille Leroy leads revenue for DoubleVerify’s Scibids AI, where he plays a central role in advancing the adoption of AI-powered optimization solutions across the digital advertising ecosystem. As a trained engineer, he brings nearly a decade of experience in programmatic media, with a strong focus on delivering greater customization and control to marketers. His career has centered on bridging technical innovation with strategic outcomes, helping brands and agencies navigate an increasingly complex and automated landscape. Since joining Scibids in its very early stages, Wandrille has been instrumental in shaping the company’s vision and driving its global growth through impactful, scalable technology partnerships. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

1
EP125: Design Disrupted: An Old-School Creative Goes All-In On AI 30:28

۵ weeks پیش30:28

30:28

What happens when an old-school creative jumps headfirst into AI? In this episode of Leader Generation , Tessa Burg talks with Sergio Cardona for an eye-opening look at how technology is changing the creative process. Sergio shares his journey from traditional design roots to becoming a leader in AI-driven creativity, showing how curiosity and adaptability can open new doors for any creative professional. You’ll hear how tools like Midjourney and ChatGPT help Sergio move faster, break through creative blocks, and tell richer, more engaging stories. But this conversation goes beyond tools—it’s about mindset. Whether you’re a designer, marketer, or just AI-curious, you’ll walk away with fresh insights on how to partner with technology without losing the human spark that makes great work stand out. Give it a listen—you’ll be inspired to rethink what’s possible. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . About Sergio Cardona: Lead AI Designer at Mod Op, Sergio Cardona is a multidisciplinary designer with a focus on packaging design, 3D packaging CGI, modeling and creative technology. He moved to the U.S. at 17 and studied Packaging Design at FIT. Since starting his career in 2007, he’s grown his skills by blending traditional design with new tools and technologies. He’s now expanding into AI design, bringing intelligent systems into his workflow while staying true to strong design fundamentals. By combining classic design, motion and 3D packaging CGI with the power of AI, Sergio creates work that’s both creative and scalable. He’s known for balancing sharp visual instincts with a systems-driven mindset—treating design as both a craft and a collaboration between human creativity and technology. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

1
EP124: AI Playground: Katalon & BrowserStack 19:56

۶ weeks پیش19:56

19:56

Explore how AI can automate quality assurance and testing for marketers and content teams. QA experts Giselle Castro and Carlos Obaldia share how they compared two leading AI tools, Katalon and BrowserStack. Together, they discuss how these platforms help teams test faster, cover more ground and free up valuable time for creative and strategic work. Listeners will get a firsthand look at how Mod Op’s QA team approached the comparison, the real challenges they tackled (like reducing manual testing and overcoming change resistance) and the measurable improvements they achieved. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . Contributors: Giselle Castro, Quality Assurance & Authoring (QAA) Carlos Obaldia, Senior Quality Assurance & Compliance Assurance (QA & CA) Guest Host Patty Parobek: As Vice President of AI Transformation, Patty leads Mod Op’s AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at Patty.Parobek@ModOp.com .…

Leader Generation

1
EP123: The New Marketing Equation: Data + AI + Imagination 33:50

۷ weeks پیش33:50

33:50

What if data wasn’t just something you measured, but a powerful spark for your most creative marketing ideas? In this episode, Tessa Burg talks with Boobesh Ramadurai to explore how artificial intelligence is changing the game for marketers—especially when it comes to blending data, creativity, and speed. With over two decades of experience working with Fortune 500 companies, Boobesh shares real-world stories, helpful trends, and smart strategies to help you move faster, work smarter, and create content that truly connects. You’ll hear how brands are using AI to understand their audiences on a deeper level, make real-time campaign decisions, and even rethink what “good content” really means. Grab your headphones—this one’s packed with insight and inspiration you don’t want to miss. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . About Boobesh Ramadurai: Boobesh Ramadurai comes with two decades of extensive hands-on experience in analytics, digital marketing, and data visualization. He specializes in building high-performing customer-facing teams that drive revenue growth and ensure customer success. At LatentView Analytics, Boobesh acts as a strategic consulting partner for chief marketing officers (CMOs), helping organizations accelerate their AI-driven marketing maturity. With expertise in building AI-first marketing data solutions for Fortune 500 clients across various industries, Boobesh focuses on developing internal capabilities in marketing analytics and LLM operations. He manages a large global analytics team comprising high-performing talent in data engineering, data analytics, and data science. Boobesh has a proven track record in establishing multiple onsite and offshore teams by implementing industry-standard best practices and guidelines for effective collaboration. He is currently heading the Centre of Excellence for Marketing Analytics for LatentView Analytics. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

1
EP122: AI Is Leveling Up The Underdogs—Now What? 34:39

۸ weeks پیش34:39

34:39

What if the biggest impact of AI isn’t replacing jobs, but quickly raising the bar for everyone? In this episode of Leader Generation , host Tessa Burg talks with serial entrepreneur and Corpora.ai CEO Mel Morris about AI in business and marketing. Mel brings decades of experience building and scaling tech companies—from his humble beginnings in data collection to leading King Digital, the force behind Candy Crush . He’s now pioneering a new kind of AI-powered research engine—and he’s got a lot to say about where we’re heading next. Mel gets into the practical realities of AI: how it's shifting the competitive landscape, how it can (and should) be used to save time, and why understanding your unique value is more important than ever. He offers a refreshing perspective on how AI is helping lower-skilled individuals rise up and what that means for marketing teams trying to stand out in a sea of sameness. Whether you’re just starting to explore AI or already knee-deep, this episode will challenge your assumptions and help you think more strategically about your tech stack and your value. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . About Mel Morris: Mel Morris is a visionary entrepreneur and the CEO and co-founder of Corpora.ai, a groundbreaking AI-driven research platform transforming how we harness research. Known as the former chairman of King Digital Entertainment, creators of the global hit Candy Crush Saga, Mel has a proven track record of driving innovation and building market-leading companies. With a deep passion for technology and its potential to transform industries, Mel now focuses on advancing AI to optimize research and decision-making. His leadership and forward-thinking approach continue to shape the future of technology and business. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international…

Leader Generation

1
EP121: Say ‘Hello’ To Brand Agent: AI That Speaks Your Brand’s Language 19:47

۹ weeks پیش19:47

19:47

In this episode of Leader Generation, host Tessa Burg speaks with Aaron Grando, VP of Creative Innovation at Mod Op, about how the agency is using AI to enhance creative work and improve client experiences. Aaron shares the story behind Brand Agent, Mod Op’s AI-powered assistant designed to align capabilities similar to ChatGPT with each client’s unique voice, values and goals. Aaron and Tessa discuss how Brand Agent not only enhances internal efficiencies—such as content writing, data summarization and brainstorming ideas—but also transforms how brands connect with their audiences. From personalized emails to AI-enhanced search and content recommendations, Aaron shows how AI goes beyond just being a productivity tool; it becomes a creative partner. Whether you're leading marketing for a brand or working at an agency, this episode showcases the potential when innovation and brand integrity come together. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . About Aaron Grando: Aaron Grando, VP, Creative Innovation on Mod Op's Innovation team, is a seasoned technologist with over 15 years of experience at creative agencies. With a background in strategy, design, engineering, and marketing, Aaron has worked extensively in industries like media, entertainment, gaming, food & beverage, fashion, and technology. At Mod Op, Aaron leads efforts to integrate AI into creative processes, creating tools that connect creatives and clients with insights, spark ideas, and enable new brand experiences. Projects include collaborations with companies like NBCUniversal, Bethesda Softworks, Under Armour, Planet Fitness, Dietz & Watson, and more, focusing on infusing creative strategies with innovative technology to create cutting-edge brand experiences. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

1
EP120: Women In Tech - Elli Dimitroulakos On Leading Innovation 36:36

10 weeks پیش36:36

36:36

To celebrate Women in Tech Day , Tessa Burg is joined by Elli Dimitroulakos, Head of Ad Product and Innovation at Media.net. As a trailblazer in the ad tech industry, Elli shares her journey through transformative roles in media, TV, DSPs, broadcasting, publishing and podcasting. She discusses how embracing change and fostering cultures of innovation have fueled her success, even when faced with resistance. Elli’s insights into balancing human-driven innovation with data-backed decisions offer practical strategies for leaders navigating today’s fast-evolving tech landscape. Listen in as Elli explains how Media.net is revolutionizing ad tech by bridging the gap between publishers and advertisers, using search intent data to deliver more efficient and personalized targeting. From overcoming resistance to change to fostering diverse thinking and leveraging AI for better collaboration, this episode is packed with actionable insights for anyone looking to lead through innovation. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . About Elli Dimitroulakos: Elli is an award winning, visionary and Global Ads Monetization and emerging technologies expert having held senior leadership positions in Podcasting, TV, Publishing and Ad Tech. She has a proven track record of driving multi-year product strategies that accelerate rapid revenue growth strategies and shape business direction. Elli has Extensive experience in Product Innovation, Media monetization, programmatic and data GTM strategies & Business Development. Passionate about mentoring and guiding individuals and helping underrepresented content creators maximize advertising opportunities and an advocate for human rights, equality and fair and equitable business practices. Throughout her career, Elli has received a number of awards for her contributions to ad tech and is a frequent speaker and contributor on Forbes, Adexchanger, Cannes, SXSW and more. Elli is also a member of Chief, supporting female executive leaders and a member of the Hellenic Initiative, a non profit dedicated to the entrepreneurial development of Greece. Elli has lived in two countries and three different cities and has a thirst for adventure and immersing herself into various cultures. She has atv’ed in a Mexican jungle, zip lined through trees, rafted in a Class 3, free falled into a waterfall and bungee jumped into a pool. Skydiving is next on her bucket list. Elli lives between the East Coast and Greece where her family resides. An avid reader, music fanatic and podcast addict, she’s often listening to Ad Week’s Great minds, NY Mag’s Pivot, Brene Brown’s Dare to lead, On Purpose by Jay Shetty, or attending live music events. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

1
EP119: Leading Change - Transforming Companies With Alan Wizemann 45:57

11 weeks پیش45:57

45:57

Change is hard—especially in big organizations with deeply ingrained processes. But what if you could lead transformation in a way that not only gets buy-in but also generates real business growth? In this episode of Leader Generation , Alan Wizemann, Chief Digital Officer at Southern Glazer’s, shares how he has built a career helping companies like Target, Lululemon and Dollar Shave Club evolve in the face of digital disruption. Alan walks us through the challenges of leading change, the importance of transparency and why fostering innovation from within can lead to breakthrough success. He also discusses how AI is reshaping sales and marketing—and why it’s not about replacing people, but empowering them. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . About Alan Wizemann: Alan Wizemann is Chief Digital Officer for Southern Glazer’s Wine & Spirits (Southern Glazer’s), the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned Company. Wizemann leads the Company’s Digital Acceleration group, overseeing Southern Glazer’s digital transformation, and is responsible for enterprise-wide digital initiatives—including the industry-leading B2B eCommerce Proof® platform. With decades of experience in digital product development, omni-channel experiences, technology, and entrepreneurship, Wizemann has been instrumental in shaping and transforming the digital landscape for some of the world's most well-known consumer companies. At Target Corporation, he launched and led key digital initiatives across Target.com, Target Mobile, and Cartwheel, which became an industry-leading mobile platform. Wizemann also held digital leadership roles driving transformation at Lululemon Athletica Inc., Goop, WebMD, Dollar Shave Club, quip, and most recently, Munchkin Inc. His visionary approach to product strategy, user-centric design and building agile teams at scale has consistently delivered results. Wizemann is an engineer at heart who has delivered effective solutions in complex environments, and he is a proven entrepreneur who has built and scaled digital capabilities and fostered a culture of innovation. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

1
EP118: AI Playground - Descript 13:08

12 weeks پیش13:08

13:08

Curious about AI-powered video and audio editing but don’t know where to start? In this episode of Leader Generation , Cheryl Boehm and Patty Parobek share their experiences with Descript, an AI-driven tool that simplifies the editing process—even if you have zero experience. They share real-world insights from their hands-on testing, covering both the advantages and limitations of the platform. Whether you're a marketer, content creator, or someone looking to streamline video production, this episode provides valuable takeaways on how Descript can help you save time, automate tedious editing tasks and improve your workflow. Leader Generation brought to you by Mod Op . Contributors: Patty Parobek, VP of AI Transformation at Mod Op Cheryl Boehm, Director of Copywriting at Mod Op Guest Host, Cheryl Boehm: Cheryl Boehm is a digital content writer with 25+ years of marketing experience, primarily in B2B. She strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. She stubbornly insists there’s no single messaging approach that’s right for everyone. Period. So, in her role as Director of Copywriting at Mod Op, Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest.…

Leader Generation

1
EP117: Experiential Marketing Boom - Make Your Events More Impactful 25:21

13 weeks پیش25:21

25:21

Experiential events are booming, and Liz Holden joins Tessa Burg to explain why. In this episode, Liz shares how AI and emerging technologies are revolutionizing how brands engage with audiences in physical spaces. From personalized event experiences to interactive tech like AR, VR and voice-enabled AI, the future of events is more dynamic than ever. You’ll also hear about the lasting impact of the pandemic on events, the rising demand for in-person connection and the evolving role of data in measuring success. Don’t miss this conversation about marketing, events and where the industry is headed. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . About Liz Holden: Liz Holden is the EVP of Mod Op’s Experiential and Events business unit, leading the development and production of the agency’s experiential services. She collaborates with leaders and cross-functional teams to create innovative, integrated marketing solutions that drive client success. As a Mod Op leader, Liz contributes to the agency’s continued growth as one of the fastest-growing independent marketing agencies in the U.S., harnessing technology, innovation and human creativity to fuel growth. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

1
EP116: Future Of Performance Marketing: Data, AI & Personalization 33:42

14 weeks پیش33:42

33:42

Is your performance marketing strategy keeping up with the rapid changes in data, AI and media attribution? In this episode of Leader Generation , Tessa Burg talks with Jeremy Haft, Chief Revenue Officer at Digital Remedy, about how brands can navigate these shifts to drive real business results. Jeremy shares insights on how marketers can connect the dots between upper-funnel awareness channels and performance-driven outcomes, proving the value of every marketing dollar spent. He also dives into the role of AI in creative personalization, the deprecation of third-party cookies, and how brands can future-proof their strategies. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . About Jeremy Haft: Jeremy Haft serves as Chief Revenue Officer at Digital Remedy and is a proven strategic, revenue and team leader with over 20 years of experience scaling revenue in the competitive ad tech landscape. Before joining the team in October 2022, Haft served as CRO at Channel Factory, where he reorganized the revenue team for sustainable growth and increased the sales team by 3X to drive predictable and more accountable revenue. Prior to that, he served in a decade of leadership positions, including SVP of Sales at Amobee and VP of North America Sales at Viant/Adelphic. At both organizations, Haft successfully built platforms and business solutions from infancy to drive their desired corporate goals. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

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EP115: How AI Is Powering The Next Era Of Retail Marketing 41:14

15 weeks پیش41:14

41:14

Retail marketing is changing fast, and AI is at the center of it all. John Gomez, CEO of RPM Labs, breaks down how AI-driven retail media is transforming the in-store shopping experience. John shares insights from his journey in the retail industry to pioneering AI-powered intent engines that make in-store media more relevant and effective. He reveals why traditional retail media has struggled, how AI is solving the biggest challenges and what the future holds for digital wallets and customer engagement. Tune in for a candid conversation on where retail media is headed next, along with John’s take on how to make every media dollar count while creating a seamless shopping experience. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . About John Gomez: John Gomez is a seasoned executive with a track record of leadership at world-class brands. Currently leading RPM Labs, he brings deep expertise in operations, marketing and strategic growth. Prior to this role, John served as President and CEO of KKR-owned Cardenas Markets, where he spearheaded the effort to build the largest Hispanic grocery chain in the U.S. His leadership journey also includes roles as EVP of Operations, Marketing and Merchandising at Trader Joe’s, as well as Chief Operating Officer at Argo Tea. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

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EP114: AI Playground - DeepSeek 19:04

16 weeks پیش19:04

19:04

In this AI Playground episode of Leader Generation , the Mod Op team explores DeepSeek, a new open-source AI model making waves in the industry. Tessa Burg, Aaron Grando, Patty Parobek, and Sasha Dookhoo break down what makes DeepSeek different, how it stacks up against other AI models like ChatGPT, and why businesses must be cautious before jumping in. You’ll hear firsthand insights on DeepSeek’s potential advantages—including improved reasoning and cost efficiency—as well as serious security and privacy concerns. Should marketers and business leaders start using it? What risks come with its data storage policies? And how does this model shape the future of AI adoption? Tune in to hear expert opinions, real-world testing insights, and key takeaways to help you make informed AI decisions. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . Contributors: Tessa Burg, CTO at Mod Op Aaron Grando, VP of Creative Innovation at Mod Op Patty Parobek, VP of AI Transformation at Mod Op Sasha Dookhoo, VP of PR at Mod Op About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

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EP113: The Future Of Digital Media: AI, Transparency & Smarter Marketing 28:36

17 weeks پیش28:36

28:36

Tessa Burg welcomes Tal Jacobson, CEO of Perion, for a conversation about the fast-moving world of digital media. Tal shares insights from his nearly 30-year career in digital marketing. With a deep understanding of both technology and media, Tal explains why marketers need to shift their focus from channels and formats to audience behavior—and how AI can help cut waste and drive real results. Tal explains how to navigate a complex media landscape, optimize ad spend without relying on outdated methods like cookies, and gain real clarity on what’s working. He also breaks down how AI-powered solutions can unify campaign strategies across platforms, eliminate inefficiencies, and make marketing smarter—not just automated. Everyone from CMOs to marketing strategists will hear fresh ideas on how to make data-driven decisions without getting lost in the noise. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . About Tal Jacobson: Tal Jacobson has been a leader and executive in the ad-tech industry for more than two decades. Prior to his appointment as Perion's CEO in 2023, Tal served as General Manager of CodeFuel, Perion's Search Advertising unit, since 2018. During his tenure, he turned CodeFuel into a significant driver of Perion's market share and valuation. He also cemented a strategic relationship with Microsoft, for which the company won the Microsoft Advertising Global Supply Partner Award. Prior positions included: Chief Revenue Officer of SimilarWeb, VP of Business at McCann Erickson, CEO at Watchitoo and Director of Business Development at AOL. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

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EP112: Leading Through Change: The Human Side Of Marketing Leadership 32:24

18 weeks پیش32:24

32:24

Navigating change in today’s fast-moving marketing landscape isn’t easy—especially with the constant pressure to adopt new technologies, evolve strategies and meet ambitious goals. In this episode of Leader Generation , host Tessa Burg talks with Anna Jankowska, Author and EVP of Adlook and RTB House, to discuss how leaders can bring their teams along through transformation while maintaining clarity, confidence and connection. Anna shares her expertise on building strong, trusting relationships in business, reducing noise in decision-making and creating an environment where people feel safe to grow and innovate. She also offers insights into managing fear, embracing failure as a learning tool and fostering an adaptive mindset in uncertain times. This is a great episode for those looking for real-world leadership strategies that balance emotional intelligence with high performance. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . About Anna Jankowska: Anna is the EVP of Global Partnerships at RTB House and Adlook, and the author of the ebook The Power of Personal: Unlocking Your Authentic Self to Build Business Relationships and Achieve Success. It is a collection of her articles, offering insights on overcoming self-doubt, embracing personal limits, and building trust in uncertain times. Rooted in real experiences, this ebook encourages professionals to leverage their unique stories to form meaningful connections and navigate their careers with authenticity. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

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EP111 AI Playground: Microsoft Copilot 12:44

19 weeks پیش12:44

12:44

In this episode of Leader Generation , host Patty Parobek is joined by Technical Project Managers, Ian Pescod and Jose Franceschi, who share their hands-on experience testing Microsoft Copilot in Mod Op’s AI Playground. Ian and Jose discuss how Microsoft Copilot has helped streamline their workflows, from automatic note-taking in meetings to document formatting and email assistance. They agree that this tool is for anyone who has ever struggled with staying present in meetings while jotting down key takeaways, or looking for ways to boost efficiency in Microsoft apps like Word, Excel and Outlook. Ian and Jose provide honest insights into Microsoft Copilot’s strengths, how it compares to other AI tools, and whether it’s worth integrating into your workflow. Tune in to discover if Microsoft Copilot could be worth the investment. Leader Generation is brought to you by Mod Op . Contributors: Ian Pescod, Technical Project Manager at Mod Op Jose Franceschi, Technical Project Manager at Mod Op Guest Host, Patty Parobek: As Vice President of AI Transformation, Patty leads Mod Op’s AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at Patty.Parobek@ModOp.com .…

Leader Generation

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EP110 AI Playground: Cursor 12:59

20 weeks پیش12:59

12:59

Before introducing Aaron Grando to review the AI-powered coding assistant Cursor, Tessa Burg explores the key trends shaping the future of AI in 2025. From the explosion of new technologies to the rise of real-time personalization, Tessa lays out a roadmap for how businesses can strategically adopt AI. She also highlights the shift towards smaller, more senior teams and how collaboration will become critical for maximizing AI's potential. Aaron Grando, VP of Creative Innovation at Mod Op, shares his hands-on experience with Cursor. Aaron explains how this powerful app streamlines workflows, enhances context, and even integrates non-coding tasks like notes and project insights. Curious about how AI can make your team more productive and creative? This episode shares relatable examples to help you get started. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . Contributor Aaron Grando: Aaron Grando, VP, Creative Innovation on Mod Op's Innovation team, is a seasoned technologist with over 15 years of experience at creative agencies. With a background in strategy, design, engineering, and marketing, Aaron has worked extensively in industries like media, entertainment, gaming, food & beverage, fashion, and technology. At Mod Op, Aaron leads efforts to integrate AI into creative processes, creating tools that connect creatives and clients with insights, spark ideas, and enable new brand experiences. Projects include collaborations with companies like NBCUniversal, Bethesda Softworks, Under Armour, Planet Fitness, Dietz & Watson, and more, focusing on infusing creative strategies with innovative technology to create cutting-edge brand experiences. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

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EP109: AI, Data & Marketing: How To Manage Risks 20:38

21 weeks پیش20:38

20:38

In this episode of Leader Generation, Tessa Burg welcomes Kevin Purvis, managing partner at Cothrom Risk and Insurance Services, to discuss the growing risks marketers face in today’s fast-evolving digital landscape. From data privacy laws like CCPA and GDPR to the increasing use of AI tools in marketing, Kevin sheds light on the vulnerabilities these innovations bring and how marketers can address them proactively. Listeners will gain valuable insights into safeguarding their marketing strategies, building cross-departmental collaboration, and using insurance as a safety net for emerging risks. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . About Kevin Purvis: Kevin Purvis is the Managing Partner of Cothrom Risk & Insurance Services, an insurance brokerage focused on innovation businesses such as technology, med-tech, life sciences and advanced manufacturing. An 18-year insurance veteran, he is a Chartered Property Casualty Underwriter (CPCU) and prior Chair of TechAssure (techassure.org). He, his wife, and four kids live in Fort Lauderdale, Florida, and are all avid mountain bikers. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council, and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

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EP108 AI Playground: Microsoft Copilot & Google NotebookLM 11:24

23 weeks پیش11:24

11:24

Mod Op’s AI Playground makes exploring emerging AI technologies safe and effective. It gives people quick access to cutting-edge technology while making sure everything stays secure, compliant, and ethical. By testing real-world use cases and tracking results, the AI Playground turns ideas into solutions that bring real value to clients. In this episode, Alyssa Curci and Jonathan Murray focus on practical ways businesses can use AI to improve workflows, manage data, and empower teams. They share their firsthand experiences with Microsoft Copilot and Google NotebookLM, highlighting how these applications can save time and enhance productivity. Tune in for real-life use cases, practical tips, and expert opinions that can help you make decisions about AI adoption in your workplace. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . Contributors: Alyssa Curci, Senior Vice President of Customer Delivery at Mod Op Jonathan Murray, Chief Strategy Officer at Mod Op Host: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

1
EP107: Audio Advertising’s Big Leap in 2025 24:16

24 weeks پیش24:16

24:16

Paul Kelly, CEO of A Million Ads (AMA), joins us to explore the rapidly evolving world of personalized audio advertising. Paul shares how AI is revolutionizing audio marketing, turning what was once a branding channel into a performance-driven powerhouse. He also talks about AMA’s Studio.AI tool that allows marketers to deliver hyper-personalized, dynamic audio ads at scale. Hear why podcasting, streaming audio and even audiobooks are becoming critical components of a media mix. Plus, discover how AI-driven tools can unlock new opportunities to reach diverse, fragmented audiences with messages tailored to location, time and behavior. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . About Paul Kelly: Paul Kelly is the CEO of A Million Ads (AMA). AMA is the leader in Dynamic Creative for audio, delivering customized, data-driven, dynamic ads on the world's largest audio platforms. Using any combination of contextual and audience-level data, AMA dynamically serves the most relevant and actionable ad to each listener. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

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EP106: The Creative Sidekick - How AI Agents Are Changing The Game For Marketers 29:01

26 weeks پیش29:01

29:01

In this episode, Cheryl Boehm and Tessa Burg discuss the potential of AI agents in marketing. Tessa Burg explains the concept of AI agents and how they differ from GPTs. They talk about how these tools go beyond traditional apps, automating complex tasks, providing predictive insights and enabling marketers to focus on strategic problem-solving. Tessa shares real-world examples from Mod Op's AI journey, starting in 2016, and how their new Mod Engine platform is creating a connected ecosystem for innovation. Listeners will learn how AI agents are reshaping roles, fostering creativity, and providing scalable solutions for marketers and clients alike. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . For an executive guide to growth and transformation, check out our book Getting Digital Done , now available on Amazon . About Cheryl Boehm: Cheryl Boehm is a digital content writer with 25+ years of marketing experience, primarily in B2B. She strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. She stubbornly insists there’s no single messaging approach that’s right for everyone. Period. So, in her role as Director of Copywriting at Mod Op, Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

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EP105: Part 2 - Adopting AI Safely & Strategically 26:01

27 weeks پیش26:01

26:01

Building on part one of the Responsible Use series , Tessa Burg and Patty Parobek explore how organizations can assess AI tools, minimize risks and scale AI-driven innovations effectively. They share a framework—covering everything from understanding data privacy and compliance to evaluating ROI—designed to empower businesses to adopt AI responsibly while driving measurable value. Listeners will also hear about the "AI Playground," a fast-track approach to testing AI tools. This episode is packed with actionable insights and real-world examples to help you confidently navigate the world of AI. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . For an executive guide to growth and transformation, check out our book Getting Digital Done , now available on Amazon . About Patty Parobek: As Vice President of AI Transformation, Patty leads Mod Op’s AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at Patty.Parobek@ModOp.com . About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

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EP104: Adopting AI Safely & Strategically - Part 1 25:57

28 weeks پیش25:57

25:57

In part one of a two-part series, Tessa Burg focuses on a critical topic for businesses today: the responsible use of AI. With ChatGPT and other AI tools rapidly reshaping marketing and business, this episode offers a thoughtful exploration of why every organization needs a Responsible Use Policy. Tessa outlines practical steps for creating frameworks that safeguard data, inspire confidence in AI experimentation and scale innovation. Listeners will learn how to address the tension between early adopters and skeptics, assess the impact of AI tools on marketing processes and implement policies that protect clients and brands. Whether you're just beginning your AI journey or looking to refine your approach, this episode is packed with actionable insights to help you harness AI responsibly and effectively. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . For an executive guide to growth and transformation, check out our book Getting Digital Done , now available on Amazon . About Patty Parobek: As Vice President of AI Transformation, Patty leads Mod Op’s AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at Patty.Parobek@ModOp.com . About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

1
EP103: 100+ Episodes: Reflections & Future Directions 23:01

29 weeks پیش23:01

23:01

In this episode of Leader Generation , Tessa Burg and Cheryl Boehm take listeners on a journey through the podcast’s past, present and future. Reflecting on its beginnings in 2019, they share how the series evolved from a biweekly exploration of rapid testing to its current role as a hub for insights, innovation and client-driven learning. Cheryl recounts how the podcast has grown beyond its initial vision, now touching on cutting-edge topics like artificial intelligence and its transformative impact on businesses. The episode also introduces the exciting launch of the AI Playground, a new initiative designed to demystify AI tools and applications. Through candid conversations, Cheryl and Tessa explore the benefits of testing AI in controlled environments, the importance of responsible use and how this initiative empowers clients and teams to work smarter. Whether you're new to the series or a long-time listener, this episode delivers practical takeaways, a fresh perspective on innovation and a behind-the-scenes look at how Leader Generation continues to grow. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . For an executive guide to growth and transformation, check out our book Getting Digital Done , now available on Amazon . About Cheryl Boehm: Cheryl Boehm is a digital content writer with 25+ years of marketing experience, primarily in B2B. She strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. She stubbornly insists there’s no single messaging approach that’s right for everyone. Period. So, in her role as Director of Copywriting at Mod Op, Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

1
EP102: Building An Agentic Workforce: AI's Role In Modern Marketing 24:04

30 weeks پیش24:04

24:04

How can AI improve your team’s productivity and creativity? In this episode of the Leader Generation podcast, host Tessa Burg welcomes Colleen Malloy, CMO of Brunswick Companies. Together, they explore how AI agents are reshaping the future of marketing and empowering teams to work smarter. Colleen shares her journey of building an agentic workforce, where AI agents streamline tasks, boost productivity and unlock new levels of creativity. Listeners will gain practical ways to introduce AI into their organization, overcome fears of new technology and maximize AI's potential in marketing. It’s perfect for leaders ready to innovate and increase their teams' performance. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . For an executive guide to growth and transformation, check out our book Getting Digital Done , now available on Amazon . About Colleen Malloy: Colleen Malloy is the Chief Marketing Officer at Brunswick Companies, where she leads AI adoption initiatives and drives strategic growth through data-driven marketing. With more than 20 years of experience in technology optimization, SEO, content marketing and brand strategy, Colleen has a proven track record of using innovative tools to create impactful strategies. Prior to Brunswick Companies, Colleen held leadership roles at Fathom, StackSource and Design Milk Co., where she was known for championing high-performing teams and optimizing marketing tech stacks. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

Leader Generation

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EP101: Guardrails For Growth: Responsible AI In Business & Marketing 25:37

31 weeks پیش25:37

25:37

Responsible AI use isn’t just an option—it’s a necessity. In this episode of Leader Generation , Monica Richter, Mod Op’s strategic advisor and former Chief Data Officer, talks about how a strong AI policy helps protect brands, builds client trust and encourages innovation. Monica uses real-world insights to explain why responsible AI matters, how to define ethical standards for your organization and the steps every leader should take to ensure AI is used wisely. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op . For an executive guide to growth and transformation, check out our book Getting Digital Done , now available on Amazon . About Monica Richter: Monica Richter is an Executive in Residence at Mod Op Strategic Consulting, a corporate and nonprofit Board Advisor, Trustee and transformation consultant. With over 25 years of leadership experience, she now specializes in advising on strategy, business pivots, data-driven growth, analytical excellence, and innovation via technology and collaboration. She thrives on change, learning and inclusive leadership. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com .…

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