EP102: Building An Agentic Workforce: AI's Role In Modern Marketing

Leader Generation

How can AI improve your team’s productivity and creativity? In this episode of the Leader Generation podcast, host Tessa Burg welcomes Colleen Malloy, CMO of Brunswick Companies.

Together, they explore how AI agents are reshaping the future of marketing and empowering teams to work smarter. Colleen shares her journey of building an agentic workforce, where AI agents streamline tasks, boost productivity and unlock new levels of creativity.

Listeners will gain practical ways to introduce AI into their organization, overcome fears of new technology and maximize AI's potential in marketing. It’s perfect for leaders ready to innovate and increase their teams' performance.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.

About Colleen Malloy:

Colleen Malloy is the Chief Marketing Officer at Brunswick Companies, where she leads AI adoption initiatives and drives strategic growth through data-driven marketing. With more than 20 years of experience in technology optimization, SEO, content marketing and brand strategy, Colleen has a proven track record of using innovative tools to create impactful strategies. Prior to Brunswick Companies, Colleen held leadership roles at Fathom, StackSource and Design Milk Co., where she was known for championing high-performing teams and optimizing marketing tech stacks.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [e-mail].