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Deepak Sinha - VP Marketing, Bira91
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محتوای ارائه شده توسط Little Black Book. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Little Black Book یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Deepak is the Global VP of marketing at India’s home-brewed beer brand, Bira91. With over 14 years of experience at beverage companies such as Pernod Ricard and MillerCoors, he has led brand development, marketing and sales, and helped emerging and established brands find success across international markets.
In this conversation we dig into: what it takes to launch a brand internationally, how Bira’s been able to scale across consumer segments through its ever evolving catalogue, and trends to make a note of if you’re in the alcobev space. Spoiler alert: women drink beer & are an audience to reckon with!
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