Stop Trading Time For Money: A Consultant's Guide To True Leverage

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اضافه شده در forty-one هفته پیش

محتوای ارائه شده توسط Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

How to Be a Better Human

1
How to make the most of a finite life (w/ Oliver Burkeman) 40:22

27 weeks پیش40:22

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

40:22

There’s only so much you can do in a week – or, according to Oliver Burkeman, in the roughly 4,000 weeks the average human lives. Oliver is a journalist and author of the books Four Thousand Weeks: Time Management for Mortals, Meditations for Mortals, and the newsletter “The Imperfectionist.” Chris and Oliver discuss the paradox of why change can only occur once we accept that we might not be able to change. Oliver also shares how life’s mishaps can become our most treasured memories and why sharing your imperfections is an act of generosity. For the full text transcript, visit go.ted.com/BHTranscripts For the full text transcript, visit go.ted.com/BHTranscripts For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch . Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…

Lazy Leverage « »
Stop Trading Time for Money: A Consultant's Guide to True Leverage | Lazy Leverage #33

حدود یک سال پیش 34:48

اشتراک گذاری

MP3•خانه قسمت

Timestamps:
(00:00) Welcome and Dan's Background
(00:32) From Time-for-Money to Scalable Solutions
(02:17) Breaking Down Real Leverage in Consulting
(03:43) The Productization Blueprint
(07:05) Building Systems That Scale
(11:19) How to Find Your Perfect Market Fit
(21:34) Solving the Sales Puzzle Without Complex Funnels
(25:28) Combining Skills for Maximum Impact
(33:55) Key Takeaways and Connect with Dan

Stay connected for more insights and strategies by following
Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Dan: @DanKirner on X and at remixalot.com

68 قسمت

#Business #Jon Matzner and Peter Lohmann #Jon Matzner #Peter Lohmanns

Stop Trading Time for Money: A Consultant's Guide to True Leverage | Lazy Leverage #33

Lazy Leverage

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

68 قسمت

#Business #Jon Matzner and Peter Lohmann #Jon Matzner #Peter Lohmanns

همه قسمت ها

1
A Peak into Strategy - Good or Bad Idea? | Lazy Leverage #68 39:43

۲ روز پیش39:43

39:43

Jon and Peter dive into one of those ideas that sounds crazy at first but might actually be brilliant: buying luxury vacation properties as a business expense that doubles as a killer member benefit. Jon's been noodling on this concept for months, and it's finally survived his brutal idea-filtering process (which involves annoying everyone from his CFO to random Twitter buddies until the bad ideas die off). Here's the pitch: Sagan would purchase several properties—think ski chalets, beach houses, maybe something in Mexico—and offer them to members at 50-75% below Airbnb rates. The kicker? Thanks to bonus depreciation and some creative tax structuring, the whole thing could essentially pay for itself while adding a premium benefit that helps with member retention. Peter initially pushes back hard on the operational nightmare this could become. Nobody wants to field calls about broken ice makers or dirty towels. But as they hash it out, the vision gets clearer: professional property management with multiple layers between Jon and any actual guest issues, properties strategically located for both vacations and corporate retreats, and a focus on serving their high-trust member base rather than random Airbnb guests. Successful entrepreneurs develop strategy not through formal PowerPoints and weighted decision matrices, but through relentless debate, pattern recognition, and asking "will this actually f***ing work?" over and over until the answer becomes clear. Key Topics: (01:49) The Art of Business Ideation: Volume Shooting vs. Analysis Paralysis (11:56) Introducing the Vacation Property Concept for Sagan Members (15:29) Bonus Depreciation and Tax Strategy Explained (21:29) Solving the Property Management Problem Before It Starts (27:51) Facilitating Global Team Meetups at Member Properties (31:11) Location Strategy: East Coast, West Coast, International (34:06) Building the Management Structure and Avoiding Operational Headaches Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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The StoryBrand Framework: Why Your Marketing Message Is Confusing Everyone | Lazy Leverage #67 1:03:02

11 روز پیش1:03:02

1:03:02

Jon sits down with Wes Gay, a StoryBrand certified consultant who's been living and breathing the framework for almost a decade. He’s here to break down why most business messaging falls flat (and how to fix it). The conversation dives deep into the seven-part StoryBrand framework, which treats your customer as the hero of their own story while positioning your business as the guide. Wes walks through each step: hero (your customer), problem (what they're struggling with), guide (you, with empathy and authority), plan (clear steps to success), call to action (what they should do next), and success or failure (the stakes). What makes this framework so powerful is its simplicity. Instead of talking about how great your company is or listing features, you focus on solving specific problems for specific people. Wes shares real examples, from CarMax's three-step car selling process to how changing one button from "Schedule a Demo" to "Talk to an Expert" increased leads by 40%. The second half gets tactical about finding your ideal customer. Wes reveals his favorite exercise: asking business owners to identify their favorite customers from the last two years - the ones who paid full price, said yes fastest, and became repeat buyers. Usually, one type emerges as 85% of the business. They wrap up discussing how StoryBrand thinking can help refine Sagan's messaging, moving beyond "we provide global talent" to something more specific about helping growing companies hire affordably. People don't buy what's best, they buy what they understand best. Key Topics: (01:36) The 7-Part StoryBrand Framework (21:58) Why Sagan's Messaging Could Be Clearer (And How to Fix It) (32:22) The Exercise That Reveals Your Real Target Customer (46:20) How One Button Change Increased Leads by 40% (47:08) Ideas for Using AI to Mine Customer Testimonials for Better Messaging Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Why Your AI and Automation Projects Keep Failing (And How to Actually Make Them Work) | Lazy Leverage #66 43:21

18 روز پیش43:21

43:21

Jon sits down with Brian Wilson, a retired Marine Corps Major who now heads Sagan's Knowledge and Automation group, to break down why most business owners are terrible at implementing AI and automation (and it's not for the reasons you might think). Right off the bat, Brian gives us a reality check: most people creating content about AI and automation have never actually turned wrenches in a real business. They're content experts, not practitioners. He shares stories from live training sessions where it takes 23 minutes just to get someone to admit what their actual problem is, because everyone's been conditioned to think they need complex tech solutions instead of addressing the real issues. They dive deep into the "duct tape and zip ties first" philosophy: why you should always try the simplest possible solution before building anything fancy. Brian tells the story of talking a nonprofit out of a $20,000 custom CRM when a $1,600/year data entry person could handle everything with a spreadsheet. The second half gets into the psychology of why business owners get seduced by shiny new tools instead of mastering the fundamentals. Using Marine Corps doctrine and CrossFit analogies, Jon and Brian explain why the most successful people use the simplest tools with virtuoso-level execution. They wrap up by introducing Sagan's new "skill sprints", 30-day challenges designed to build real automation habits through daily practice with a cohort, starting with company wikis in August. Key Topics: (03:08) Why Most AI Content Creators Have Never Actually Solved Real Problems (11:18) When SaaS Solutions Actually Make Your Problems Worse (16:08) The "Duct Tape and Zip ties First" Philosophy of Automation (24:36) Why Action Produces Information (And Planning Doesn't) (34:27) The Power of 30-Day Skill Sprints for Building Automation Habits Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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The Reality of Small Business Litigation: Defense, Offense, and Everything In Between | Lazy Leverage #65 1:07:04

20 روز پیش1:07:04

1:07:04

Jon and Peter tackle one of the most stressful parts of running a business that nobody talks about: getting sued. Or threatened with lawsuits. Or dealing with angry lawyers sending nasty letters demanding ridiculous amounts of money. It happens to almost every business owner, but nobody shares war stories because of shame, legal settlements with gag clauses, and the general awkwardness of admitting you're in legal hot water. Jon and Peter break that silence with practical advice from the trenches. They cover how to tell the difference between someone who's actually dangerous (rich people who can afford to throw $20K at a lawyer just to mess with you) versus someone who's all bark and no bite (anyone who mentions their "brother-in-law the lawyer"). You'll learn why the person who can afford legal fees longest usually wins (regardless of who's actually right). The conversation gets into the nitty-gritty: when to involve your attorney, how to respond to demand letters without making things worse, and why having an employee handbook might save your ass even if you never look at it. They also discuss the psychology of disputes and how staying calm and professional can defuse situations that could otherwise cost you thousands. Plus, they touch on going on offense: when it's worth suing someone (spoiler: almost never) and how AI is starting to level the playing field in legal disputes. Key Topics: (00:47) Sagan Command Center: Building Simple Tools That Actually Work (10:18) Peter’s Game-Changing Browser Extension for Organizing Links (18:23) Dealing with Legal Disputes as a Business Owner (31:51) How to Recognize Serious Legal Threats vs. Empty Bluster (46:51) Demystifying the Economics of Litigation (57:14) Going on Offense: When to Sue and When to Walk Away Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

1
Don’t Just Solve the Problem - Solve It Forever | Lazy Leverage #64 47:14

25 روز پیش47:14

47:14

Peter unpacks what he learned from taking a full month off (his fourth annual sabbatical) including what worked, what didn’t, and how stepping back clarified his relationship with work, team leadership, and systems. Spoiler: nothing broke. The business ran just fine. And that’s the point. Jon and Peter dive into how structured time off isn’t just a luxury - it’s a leadership test. It exposes whether your team and systems are truly ready to stand without you. But it also creates clarity: Over time, through his yearly retreats, Peter rediscovered the joy of meaningful work. The second half of the conversation takes a sharp turn into business frameworks with a breakdown of the Danaher Problem Solving Process, a step-by-step method so effective it’s taught to every new employee at billion-dollar manufacturer Danaher. Jon lays out the form they now use at Sagan to rigorously define, diagnose, and permanently fix recurring business issues. You’ll also learn how to apply a structured framework to define problems clearly, trace them to their root causes, and implement fixes that actually stick. More importantly, Jon and Peter show how to embed those solutions - through SOP updates, team communication, and accountability - so your team isn’t just reacting to surface-level symptoms or solving the same issues over and over again. Key Topics: (02:05) What Taking 30 Days Off Can Reveal About Your Business (16:28) Danaher’s Problem Solving Process: A Breakdown (23:00) The One-Page Problem-Solving Form Every Team Should Use (31:04) Other Ways the Danaher Process Unearths Issues in Your Company (34:08) Using AI to Coach Yourself Through GTD and EOS Workflows (44:55) Using Claude to Build Dynamic Business Models Without Spreadsheets Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

1
Looking Beyond VAs: Building Leaders, Not Just Task-Doers | Lazy Leverage #63 34:42

۶ weeks پیش34:42

34:42

Hiring a VA is easy. Turning them into a leader? That’s where most founders stall out. Jon and Binsi unpack how to stop recycling task-doers and start developing talent, explaining why reframing roles is the first step toward long-term leverage. Jon breaks down the difference between delegation and development, while Binsi - Sagan’s newly minted managing director - shares firsthand what it looks like to grow from an assistant role into real leadership. Together, they walk through the cultural, structural, and emotional shifts that separate low-autonomy task-doers from high-impact operators. They explore why title inflation doesn’t equal real promotion, how neglected onboarding is sabotaging retention, and why ambition is the heartbeat of every high-performer - no matter where they’re from. They also preview Sagan’s new initiative: Global Talent 101, a five-day onboarding bootcamp designed to shortcut the ramp-up time for overseas hires. The goal? Better communication, clearer expectations, and real context for working in American business environments. This episode isn’t just about semantics - it’s about systems. Because the distance between VA and executive isn't measured in miles or time zones. It’s measured in trust, training, and the belief that leverage is a two-way street. TIMESTAMPS (01:04) VA vs. Global Talent: What’s the Real Difference? (03:55) Why Title Matters—and When it Doesn’t (06:58) Signs You’re Still Hiring Like a “Level 1” Leader (10:18) The Quiet Ambition of High Performers (18:19) Designing a Better Onboarding with Global Talent 101 (24:00) Inbox Zero, Slack Habits, and Building AI Fluency (27:00) The Leadership Ladder: From Order-Taker to Operator (29:03) Common Onboarding Mistakes When Hiring for Potential Leaders Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Architecting Work: The Blueprint for Scale, Sanity, and Leverage | Lazy Leverage #62 42:11

۸ weeks پیش42:11

42:11

Jon and Peter explore a deceptively simple but powerful concept: architecting how work gets done. Inspired by Profit Coach and shaped through years of trial and error, it’s more than systems and tools - it’s about intentionally designing workflows that enable scale, accountability, and freedom. They start by defining what “done” looks like, then dive into tools like swimlane diagrams, task maps, and online forms - essential for hiring, training, delegation, and AI. Leverage doesn’t begin with tech - it starts with basics, like removing your phone number from the website so work flows through systems, not you. Peter adds “policy courage”: the discipline to enforce structure, like requiring form submissions over ad-hoc emails. It’s inconvenient short-term, but essential for long-term capacity. They share examples - from refund forms to recruiting flows - showing how small workflow improvements compound into major gains. This isn’t micromanagement - it’s about designing with intention, delegating clearly, and leading boldly. TIMESTAMPS (01:00) What “Architecting the Work” Really Means (03:05) Defining Done: Why Ambiguity Breaks Everything (13:27) Forms: The Most Underrated Business Tool (27:12) Swimlanes, Task Maps, and Trigger Discipline (37:57) The E-Myth, WhisperFlow, and Tools of Scale Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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The 4-Level System That Lets You Take a Month Off Every Year | Lazy Leverage #61 55:00

11 weeks پیش55:00

55:00

While a ton of business owners today are chasing the next AI hack or automation craze, Jon and Peter return to a foundational truth: leverage isn’t a tactic - it’s a philosophy. Today they’re talking about “Matt’s Hierarchy of Leverage,” a napkin-sketch turned mental model that redefines how small business owners should think about time, talent, and tools. Rather than obsessing over AI for AI’s sake, they explore leverage as a quiet system of compounding returns: replacing complexity with clarity, chaos with delegation, and brute effort with thoughtful structure. At its core, the hierarchy isn’t about removing yourself from the business - it’s about repositioning your energy where it matters most. From global talent to smart systems, from automation to delegation, each rung down the pyramid creates space to climb higher in impact. AI isn't magic; it's just another train in a well-built transportation system, but that system still needs the roads, trucks, and drivers to lay the path. They challenge operators: What will you do with the margin you earn? More cash? Better product? A month off? There’s no right answer - only trade-offs. Jon and Peter aren’t interested in glossy tech dreams or lazy business hacks. They’re here for the long game - where leverage is earned, not bought. Where progress isn’t driven by viral trends, but by disciplined execution. And where the true win isn’t freedom from work, but freedom to choose the right work. In a noisy age of shiny tools, this is a blueprint for quiet scale. Key Topics: (02:00) Introducing Matt’s Hierarchy of Leverage (10:30) Systemization, SOPs, and Hiring B-Players (22:00) Saying No: The Key to Moving Work Down the Pyramid (37:12) AI Starts Taking Jobs (For Real This Time) (43:00) What Will You Do With the Increased Margin? Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Trust at Scale: How Content Compounds When You Do It Right | Lazy Leverage #60 48:42

12 weeks پیش48:42

48:42

In a time where brands everywhere churn out content for clout, Jon and Peter make the case that there is power in focusing on niche over noise . They talk about the difference between running a media business—one dependent on clicks, views, and CPMs—and running a business powered by media. The latter isn’t chasing virality. It’s using content to build trust at scale, with the right audience. A single engaged viewer—one potential customer who finds real value—can be more powerful than 50 million passive scrolls. This mindset reframes media from a vanity metric machine into a quiet engine of asymmetric returns. A podcast that lands one high-value client? Worth more than thousands of empty impressions. A newsletter that converts 1.2% of readers into loyal customers? Incredibly high leverage, even if the list is modest in size. Still, they wrestle with the usual considerations all operators think about: Should we do short-form? Do we really have to play the algorithm game? Peter and Jon push back against performative content, advocating instead for authenticity, audience clarity, and compounding trust. Show up. Document. Speak with depth. Build a back catalog for the long game. If you're a business owner in 2025 wondering where to start, forget growth hacks. Instead, record a podcast. Write a blog post. Hit “publish” once a week. In a year, you'll be stunned by the optionality and leverage you’ve created—not from volume, but from intentional signal. In the end, lazy leverage is just focused effort, multiplied by time. Key Topics: (02:43) Media-Fueled Businesses vs Media Businesses (10:15) How SMBs Should Create Content for Top-Funnel vs Mid-Funnel (17:16) The Right Way to Do Short-Form Content (28:14) Running Ads Without Becoming a Sellout (35:12) Succeeding as a Niche B2B Brand (39:22) Getting Clear on Your Audience (43:30) Changing Up Your Environment Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

1
The Hidden Power of Low Leverage (And How to Use It Strategically) | Lazy Leverage #59 58:08

12 weeks پیش58:08

58:08

In an age obsessed with scale, speed, and leverage, it’s easy to forget that the best long-term advantage might come from doing the exact opposite. Call it the "Low Leverage Advantage." When you're early in your career—or launching something new—there’s a strong case for diving into the work yourself. Not delegating. Not automating. Just doing. Need to onboard a new sales team? Write the first 20 cold DMs yourself. Building a new ops process? Sit next to the team member buried in outdated workflows and fix it together. Why? Because high leverage comes from judgment. And judgment comes from getting close to the metal. It’s why executives driving Ubers for a week makes more sense than another offsite. Or why a CEO helping troubleshoot a Dropbox error can spark more productivity than another strategy session. But the magic doesn’t stop at work. Trying to optimize your personal life with AI prompts and workflows? Terrible idea. Your kids don’t need you to delegate bedtime—they need you to show up. Presence is low leverage, but it’s high value. The trick? Learn to oscillate. Plant with intimacy, harvest with leverage. Create media, but still get your hands dirty. Record podcasts, but stay close to the customer. Don’t chase scale so hard that you forget where insights come from. Low leverage isn’t a step backward—it’s an intentional investment in depth. And if you document along the way, even the mundane becomes future leverage. Your dusty SOP doc? Might be the foundation of your next seven-figure business. Leverage and scale will come, but only if you show up, do the work, and remain consistent. Key Topics: (03:08) Why (and When to) Go Low Leverage? (10:19) How Low Leverage Activities Build Loyalty with Team Members (17:08) Laying the Groundwork Early on in Your Business (23:05) Learning New Skills with Low Leverage Work (31:00) Creating a Body of Work That Makes the Best Use of Your Time (40:25) Nurturing Growth by Encouraging Healthy Debates (48:22) Why Respectful Disagreement Between Team Members is Good for Business (53:27) Jon and Peter’s Latest AI Breakthroughs Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Why Your Business Problems Are Actually Leadership Problems (And How to Fix Them) | Lazy Leverage #58 44:13

14 weeks پیش44:13

44:13

Most small business owners think leadership is instinctual—something you figure out once you’re “in charge”. But if your managers act like friends, choke on tough conversations, or drown their teams in bureaucracy—you've got a leadership gap that’s preventing you from taking your company to the next level.. Today, Jon and Peter break down why leadership is taught, not caught. Their message is simple: great companies don't just promote top performers and hope for the best. They train leaders the moment they’re knighted into management—and they make the expectations painfully clear. It’s not enough to hand someone a team and hope they "figure it out." You have to define leadership (get the job done, care for, and retain your people), teach core skills (giving feedback, holding accountability without micromanaging), and most critically, create psychological safety. Jon’s most important move? Running a weekly emerging leaders meeting—teaching frontliners how to think, fire, hire, and lead before the problems show up. Leadership isn’t about being the smartest guy in the room. It’s about creating the space for others to thrive and grow. Culture isn’t just vibes—it’s the operating system of your company. Skip investing in leadership development, and you’ll be stuck wondering why no one takes initiative. Train your people to lead with clarity, courage, and care—and you won’t just survive—you’ll scale. Key Topics: (02:47) Peter’s New Favorite Definition of Leadership (07:24) Jon and Peter’s Leadership/Management Philosophies (11:24) How Great Leaders React When Things Go Wrong (20:00) Setting the Tone with Younger Leaders (27:12) The Importance of Defining Leadership/Management to Team Members Early On (32:04) Developing Your Leaders and Staying Accountable to Your Team (39:45) The Empathy Edge Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Why “Just Slack Me” Doesn’t Work Globally (and What to Do Instead) | Lazy Leverage #57 44:03

15 weeks پیش44:03

44:03

Most business owners don’t think they have a “culture problem.” But if your team misses deadlines, seems afraid to speak up, or quits without notice—you’ve got one. This isn’t a vibes issue. It’s a systemic one. Today Jon sits down with Sagan’s Head of Product, Binsi Das, to break down the hidden culture traps that derail global teams. Here’s what’s happening: you’ve built a company with an egalitarian mindset—flat structure, open feedback loops, lots of autonomy. But half your team comes from hierarchical, low-context cultures. In many of these countries, employees don’t speak up unless asked directly, bosses don’t typically use Slack, and using AI can get you fired. The fix? Awareness, structure, and trust. Know that culture isn't just where someone is from—it’s how they communicate, perceive authority, and handle feedback. Build memos, not just Slack rants. Create explicit permission structures. Watch faces and tone as much as words. Start with small, low-stakes projects and coach confidence into your team, especially if they come from high-control backgrounds like BPOs or strict traditional offices. Also, stop assuming they’ll just “get it.” People won’t magically unlearn 30 years of cultural conditioning because your company has a no-meeting Monday. Write things down. Give context. Be human. And memo everything. Memos are the underrated superpower of leadership. They force clarity, reduce Slack flailing, and act as asynchronous coaching tools. They also turn you into a multiplier—not a micromanager. Culture issues can sneak up on leaders of global teams in the form of rework, delays, confusion, and burnout among team members. But if you build systems that acknowledge the hidden rules people operate under, you won’t just manage your team—you’ll unlock them. Remember: It’s not about hiring smarter—it’s about leading wiser. Key Topics: (03:12) The Unspoken Rules of Cross-Cultural Leadership (11:30) Empowering Your Team to Become More Proactive (17:27) Low Context vs High Context Cultures (24:42) Unlocking the Potential of High-Value Talent (36:32) Jon and Binsi’s Thoughts on Memos (42:03) Other Common Leadership Mistakes…

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Why Notebook LM Might Be the Sleeper AI Tool of the Year | Lazy Leverage #56 44:58

16 weeks پیش44:58

44:58

Google quietly dropped an AI tool that could replace half your tech stack. Its name? NotebookLM . Think ChatGPT, but with deep integration into your documents and a smarter memory. You can feed it PDFs, YouTube transcripts, Google Docs, or even random web pages. From there, it becomes like a supercharged research assistant that not only remembers what you’ve uploaded but cites it like a pro. Sure, there are a couple of downsides: as of now, sharing is limited to people on the same Google Workspace, and there’s no API. But the upside is wild. You can create topic-specific notebooks—for example, onboarding, legal docs, or SOPs—and then just ask it natural language questions like “What were our last three hires?” or “What did I say in my journal about work-life balance?” It's especially powerful for teams or solo entrepreneurs looking to offload some mental load. You can use it to prepare for meetings, craft a vivid vision for your company, or even build a repository of everything you’ve ever written or said. Instead of combing through old files or Slack threads, just ask. We're on the cusp of turning years of scattered knowledge into a living, searchable, AI-powered archive. And it's free with Google. If Notion and Trello don’t adapt fast, they’re going to be toast. Moral of the story: dump your docs into Notebook LM, talk to it like your most competent employee, and watch the magic happen. Key Topics: (02:12) Initial Thoughts on NotebookLM (08:10) Having a Vivid Vision for Your Business (11:32) The Best Way to Phrase Questions to AI (16:39) Creating a Content Ecosystem with LM (24:50) Consolidating Data from Point Solutions (31:43) The Power of a Two-Day Solo Retreat (41:00) Final Thoughts Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Stop Using AI to Make Horses Faster: Design for the Future Now | Lazy Leverage #55 46:47

18 weeks پیش46:47

46:47

AI isn’t here to replace your team—it’s here to give them time back. Join Jon and Peter as they explore how the right interfaces and integrations can supercharge productivity across your org! Jon kicks things off by sharing his vision: every new client should get a completely customized front end tailored to their needs—think “cars, not faster horses.” He and Peter riff on the challenge of AI adoption at the ground level—how time-starved teams struggle to learn new tools—and the importance of delivering point solutions that are simple, embedded, and immediately useful. There’s an appreciation for systems thinking here–that true leverage comes from building thoughtful infrastructure. Peter raises a great point about the power of centralized data. He’s excited about tools like Loveable, but acknowledges their real magic happens when all business data lives in one well-organized database. They reflect on past limitations—splitting data between platforms—and how new tools like Supabase and Airtable now make consolidation more accessible, especially with AI riding shotgun. Finally, Jon and Peter dive deep into emerging AI tools like Lindy and Perplexity, ways to integrate Notion with natural language, and even the wild potential of GPT-4’s AI-generated images for marketing real estate! Key Topics: (01:40) Cars, Not Just Faster Horses (08:12) Possible Paths to AI Adoption by Teams (12:54) AI for Enterprise-Level Databases (20:43) Property Management Applications (24:31) Using AI to Answer AI-Related Questions (31:46) Finding an AI Model That Helps You Aggregate Industry-Specific News (34:42) How Property Managers Can Take Advantage of GPT-4’s New Image Gen Capabilities (39:20) “The Future Is Here. It’s Just Not Evenly Distributed." Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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How Lovable Can Save You Hundreds of Hours on Your Web Development | Lazy Leverage #54 55:14

19 weeks پیش55:14

55:14

Imagine having a fully-functional website or landing page created in seconds, simply by transcribing your thoughts, turning it into a prompt, then hitting Enter. Oh, and you don’t have to spend a cent to make it happen. Now stop imagining. Enter Lovable, your “superhuman AI full stack engineer”. Today, Jon gives us a brief, yet life-changing overview of Lovable as he helps Peter build a custom CRM in real time. Jon walks us through just a few of the outputs that Lovable can make possible, from mortgage calculators to hiking trail apps–in multiple languages. We dive into how this breakthrough in AI is democratizing web development, making it possible for anyone to design and modify applications even without a coding background. Jon and Peter also demonstrate how to connect your front-end with Airtable’s innovative back-end tools, and how to build upon your Lovable-built website with authentication and data storage architecture. Whether you're adjusting UI elements, reimagining your website’s aesthetics, or starting a brand from scratch, Lovable’s reshaped the playing field for good. And all we need to start taking advantage of this opportunity is to embrace a little creativity and playfulness! Timestamps: (03:27) Using Claude to Turn Your Vision Into an Organized Brief (13:00) How to Leverage Lovable with Minimal Coding Expertise (17:44) Examples of Websites Built with Lovable (20:30) Peter’s New Custom CRM (23:01) Connecting the Front-End with Airtable for the Backend (29:51) Building Authentication and Data Storage Architecture (33:00) Adding an Analytics Dashboard (38:18) Configuring the Front End to Build a Native Mobile App (40:14) How APIs Allow Front Ends to Talk to Back Ends (51:58) Jon and Peter’s Closing Thoughts Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Identifying Business Constraints: The Strategic Framework Behind Landy Leads | Lazy Leverage #53 52:30

20 weeks پیش52:30

52:30

Ever wonder what happens when an entrepreneur stops trying to do everything and finds the right vehicle? Brandon Parker was juggling multiple businesses when he met Jon two years ago. Now he's running a team of 40+ and crushing it with Landy Leads. In this conversation, they break down exactly HOW that transformation happened. You'll learn why constraint-based thinking is the key to rapid growth, how to leverage global talent effectively, and the power of systems like Airtable for scaling operations. Plus, discover the "make errors visible" approach to building better processes and why your current tech stack might be secretly sabotaging your growth. If you're ready to stop working harder and start working smarter, this episode is your blueprint. TIMESTAMPS: (00:28) Introduction and Guest Welcome (01:35) Consulting Insights and Business Scaling (05:05) Global Talent and AI Integration (07:39) Constraint-Based Thinking and Optimization (13:00) The Toyota Management System Approach (15:58) Sagan's Offerings and Continued Education (25:45) Airtable Benefits (32:561) Effective Hiring Strategies and AI Integration (37:42) Optimizing Lead Qualification with AI (50:31) Final Thoughts and Endorsements Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com⁠…

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Rebuilding a Business with AI and Global Talent | Lazy Leverage #52 51:53

21 weeks پیش51:53

51:53

From Northern Ireland to navigating a PE buyback, Cathryn Lavery brings her raw, unfiltered take on building businesses in 2025. Join Jon as they geek out over AI tools, debate the death of the traditional EA role, and reveal why 'smart, hungry, coachable' beats experience every time. Plus, learn why your $85k/year US marketer might be in trouble (and what to do about it). Pure value, zero BS. TIMESTAMPS (00:39) Introduction and Guest Welcome (01:20) AI in Personal & Professional Life (06:50) Voice Technology and Content Creation (10:35) Buying Back the Business (13:28) Hiring and Leveraging Global Talent (20:28) Architecting Workflows with AI (26:45) Value Proposition and Membership Benefits (30:59) The "Smart, Hungry, Coachable" Framework (37:42) Remote Work and Context Building (40:17) Global Talent Pool Insights (45:08) Team Development (49:10) Content Strategy (51:03) Wrap up and Contact Information Check out ⁠Wisprflow.ai⁠ Connect with ⁠Cathryn on X⁠ , sign up for ⁠her newsletter⁠ , or visit ⁠her store⁠ . Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com⁠…

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When to Cancel Projects and Refocus Your Team | Lazy Leverage #51 44:25

22 weeks پیش44:25

44:25

What happens when you tell your entire executive team that all their projects are cancelled? Jon Matzner did exactly that, and the results were shocking. In this episode, Jon and Peter Lohmann dive deep into the art of extreme focus, why most businesses are working on the wrong things, and how to identify what actually moves the needle. Plus: fascinating insights on the Toyota Way, why some fires need to burn, and the infamous jazz cup jacket story you didn't know you needed to hear. Timestamps (00:31) Introduction (01:20) Focusing on Constraints (03:33) The Importance of Prioritizing Tasks (06:56) Understanding and Tackling Churn (18:13) Project Management Simplified (20:17) Maintaining Accountability (25:58) Account Management Strategies (27:26) Exploring the Toyota Way (30:00) Applying Toyota Principles to Knowledge Work (40:14) Questions to Always Be Asking (42:00) Closing Thoughts: The Art of Being Present Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

1
Rethinking Business Communities: What Makes Them Work in 2025 | Lazy Leverage #50 1:03:00

23 weeks پیش1:03:00

1:03:00

Want to know what's really happening in the world of B2B communities? Jon and Peter pull back the curtain on how they're building multi-million dollar business communities that are making traditional trade associations obsolete. They reveal their strategy for using AI to circumvent legacy software, share insider tips on community building, and discuss how to use capital to accelerate growth. Warning: This episode might make traditional SaaS companies uncomfortable. Timestamps (00:00) Welcome to Lazy Leverage (02:27) Discussing AI in Business (04:33) Challenges with traditional SaaS (09:36) Innovative Solutions for Data Management (11:26) The Future of Vertical SaaS (21:00) Building a Community and Influencer Impact (35:12) Value Proposition of Modern Trade Associations (38:37) Geographic Dispersion and Competitive Dynamics (40:37) Sponsorship and Revenue Models (46:02) Using Capital to Accelerate Strategy (53:05) Building a Media Property for Niche Communities (58:00) Final Thoughts and Tools Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

1
Content, Consulting, and Franchising: A Discussion with Patrick | Lazy Leverage #49 46:17

23 weeks پیش46:17

46:17

In this candid conversation, Patrick (formerly known as Franchise Wolf) opens up about his evolution from anonymous content creator to co-founder of Frandawgs. Learn why he initially hid his identity, how he grew his audience through strategic storytelling, and the unexpected lessons he learned about monetization in the B2B space. A masterclass in pivoting from pure content creation to building a real business. Follow Patrick on X or FranDawgs.com TIMESTAMPS (00:25) Introduction and Background (06:22) Launching Frandawgs: The New Vision (10:20) Content Strategy Deep Dive (19:00) The YouTube Opportunity (27:25) The Journey from HVAC Sales to Tech Startups (31:00) The Franchise Industry Reality Check (33:00) Data Challenges (36:05) Monetization Strategies for B2B Content (41:49) Perfect Day Vision (43:56) Closing Thoughts and Contact Information Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

1
Why Your Best Hire Might Know Nothing About Your Industry | Lazy Leverage #48 29:05

24 weeks پیش29:05

29:05

Ever hired someone with 'perfect experience' only to watch them fail? Justin Brown, Director of Operations at Zen Windows, shares how they transformed their hiring process by focusing on three key attributes instead of industry experience. Learn how they turned a guy with zero window knowledge into their Installation Manager superstar in just 7 days, and why their global talent strategy is crushing traditional hiring methods. Timestamps (00:26) Introduction to Justin Brown and Zen Windows (01:39) The "Smart, Hungry, Coachable" Hiring Philosophy (06:36) Fast Hiring vs. Slow Hiring Debate (11:06) Success Stories with Global Talent (16:01) Building Elite Teams Through Training (19:31) Future of Learning and Development at Sagan (27:36) Wrap-up and Final Thoughts Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com⁠…

1
The Daily Brief Method: Adapting White House Systems for Business | Lazy Leverage #47 47:56

25 weeks پیش47:56

47:56

Ever wonder how the President stays on top of everything? Jon and Peter break down how to adapt presidential-style daily briefs for your business, plus share raw insights from their recent entrepreneur retreat. From brand building to managing global teams, they reveal what actually works (and what doesn't) in running a growing company. Timestamps (00:31) Welcome (02:28) Customizing The Executive Brief (12:49) The One-Number Management Philosophy (17:17) Hiring for Specific Roles (21:03) The "Death Zone" in Business (24:30) The Power of Branding in Business (29:19) Challenges and Reflections of Entrepreneurs (40:30) Chat GPT Integration Tips (46:35) Wrap Up Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Organization Without Perfection: A Practical Look at GTD | Lazy Leverage #46 54:00

27 weeks پیش54:00

54:00

This is a follow-up conversation from episodes #38 and #39. Stop drowning in your inbox and start taking control of your workflow. Jon and Neel tear down the myths around GTD and show you exactly how they implement it in their multi-million dollar businesses. They reveal their personal systems for managing everything from quick tasks to complex projects, and share why the traditional approach to productivity is killing your success. Whether you're running a global team or just trying to get your shit together, this conversation will completely change how you think about organization. TIMESTAMPS (00:20) Introduction and Cultural Context (07:00) GTD Fundamentals (21:57) Next Actions: How to Use Them (28:44) Weekly Reviews: The Missing Piece of Your System (34:05) How to Process Your Inbox (51:12) Sagan's Vision for Global Team Development Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

1
The Power of Operational Efficiency in Modern Business | Lazy Leverage #45 50:28

28 weeks پیش50:28

50:28

Think disrupting real estate is impossible? Amanda Orson, founder of Galleon, explains how being an outsider gives her the edge to challenge a 112-year-old industry. From military school lessons to ancient philosophy, discover how unconventional thinking drives innovation. Jon and Amanda dive deep into operational efficiency, the future of AI, and why most businesses miss obvious opportunities for transformation. Plus, get book recommendations that have shaped their entrepreneurial journeys and learn why sometimes the best qualification is having no industry experience at all. Timestamps (0:00) Welcome and Introduction (02:38) Military Background and Business Philosophy (07:00) The Galleon Business Model (15:22) Market Dynamics and Disruptive Innovation (24:33) The Future of AI in Real Estate Transactions (26:57) Building Human Connection in a Digital World (33:00) Must-Read Books & Movies for Entrepreneurs (41:30) Innovating in Competitive Spaces (46:22) Creating Impact Beyond Business (48:30) Contact Information Recommendations Books Warfighting: MCDP: U. S. Marine Corps The Emperors Handbook: A New Translation of The Meditations- Marcus Aurelius The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success: William N. Thorndike Jr. Movies Twelve O'clock high (1949) Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠ Amanda: @AmandaOrson on X ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

1
The Role of Context in Remote Team Performance | Lazy Leverage #44 1:08:26

28 weeks پیش1:08:26

1:08:26

Ever wonder why some businesses seem to run like clockwork while others are constantly putting out fires? Jon and Peter break down the real reason - it's not what you think. From customer avatars to remote team management, they share battle-tested strategies that actually work in the real world. Plus, they reveal a game-changing approach to building context in remote teams that could revolutionize how you run your business. TIMESTAMPS (00:31) Show intro (02:03) Defining the sweet spot: Between startup and Fortune 50 (03:30) Property management challenges (07:09) Trade-offs in business structures (24:50) Breaking down context building in teams (26:41) Fragility in specialization (38:42) Customer avatars and personalized service (47:22) Building a decision-making culture (01:02:03) Tech tools and future opportunities (01:04:05) App recommendations and wrap-up Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

1
How This Youth Soccer Franchise Owner (Soccer Shots) Unlocked Global Talent | Lazy Leverage #43 48:40

29 weeks پیش48:40

48:40

Discover how a Buffalo-based youth soccer program is revolutionizing their operations with global talent. Jon breaks down the journey from local to global teams, sharing practical strategies for elevating your senior staff while maintaining quality. Learn the 'Gordon Ramsay method' of letting your best people focus on high-value work. Timestamps (0:22) Introduction to Mark and Soccer Shots background (6:33) Overview of global talent responsibilities (9:00) Discussion of global talent cost savings (11:55) Strategies for recruitment coordination (17:32) The "bang the gong" recruitment strategy (35:40) The journey of business systemization (37:23) Discussion of starting new ventures with global talent (40:32) Lessons from college athletics (45:00) Experience working with Sagan Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

1
Building an Efficient DSO Through Global Talent with Dr. Dave Ensley | Lazy Leverage #42 57:54

29 weeks پیش57:54

57:54

"We can't find enough dentists" is the cry echoing across the industry - but Dr. Dave Ensley's group is crushing it with a revolutionary approach to talent. In this episode, discover how his DSO grew to $70M by reimagining traditional roles, leveraging global talent, and embracing automation. Dave breaks down exactly how they built successful teams in Mexico, Pakistan, and the Philippines, reveals the costly mistakes most practices make with global hiring, and shares his blueprint for creating a sustainable dental business. Plus, learn why paying more could actually be the key to solving your hiring challenges. Timestamps (0:25) Introduction and Dave's Background (01:55) Understanding DSOs and Their Structure (05:24) Labor Specialization (15:53) Journey into Global Talent (26:41) Building International Teams (43:20) Solving Recruitment Challenges (48:58) The Future of AI and Automation in Dentistry (55:39) Final Thoughts and Contact Information Stay connected for more insights and strategies by following Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠peterlohmann.com…

1
Leading Global Teams: Context Over Control | Lazy Leverage #41 59:56

30 weeks پیش59:56

59:56

Think remote teams can't be as effective as in-office ones? Think again. Jon and Peter break down the counterintuitive strategies that have helped them build world-class remote teams, including the game-changing '10/80/10 framework' and why context matters more than control. Plus, they reveal the innovative ways they're using AI and rotational assignments to create unstoppable remote cultures. Whether you're managing one remote employee or fifty, this episode will transform how you think about remote leadership. Timestamps: (00:40) Show format and authenticity in podcasting (03:48) Media leverage and content creation (10:35) The 10/80/10 framework for content creation (23:50) Empowerment vs procedures (33:30) Creating context in remote teams (50:40) Innovative solutions for remote culture (55:46) App recommendations and closing thoughts Apps mentioned: ⁠Fi⁠ ⁠Replit⁠ Stay connected for more insights and strategies by following Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠peterlohmann.com…

۲ years پیش51:59

51:59

Join Brian and me as we explore the impact of leadership, adaptation, and the artful approach to business, drawing from Brian's experiences in the Marine Corps. We discuss the critical role of documentation, the innovative Team Wiki, and how effective communication is key to a thriving business environment. Through our conversation, you'll discover: 00:00 Introduction and Reunion with Brian 00:10 Reminiscing Old Times and Lessons from CrossFit 00:44 The Beauty of Wikis and Immersion Systems 01:15 Transition from Marine Corps to Civilian Life 01:29 The Birth of Team Wiki 02:19 The Importance of Process Documentation 02:49 The Struggles of Transitioning to the Private Sector 04:25 The Power of Written Communication 04:27 The Role of St. John's in Shaping Perspectives 06:09 The Impact of Combat and Classics 07:36 The Power of Emergent Systems 07:51 The Importance of Ground Truth in Business 09:10 The Role of Leadership in Shaping Company Culture 11:20 The Importance of Understanding Your Employees 15:02 The Role of Team Wiki in Streamlining Operations 26:54 The High of Problem Solving 27:13 Transitioning from Shooter to Leader 27:21 The Role of a Leader in the Marine Corps 27:51 The Pitfalls of Being a 'Fixer' Leader 28:56 Understanding the Importance of Systems and Processes 31:58 The OODA Loop and Decision-Making 33:17 The Role of a Leader in Resource Management 33:36 The Importance of Open Communication and Feedback 14:55 The Power of Decentralized Command 43:02 The Value of Fiction in Understanding the World Subscribe to our podcast for more insights on leadership and business transformation. Share your thoughts with a review and stay connected for updates and exclusive content by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com . Next Episode Teaser: Don't miss "Building High-Performance Sales Culture: A Talk with KR" for strategies on creating a dynamic sales team that drives success and cultivates a culture of high performance.…

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