Marketing Tips That Will Help Your Company Thrive | Vik Kambli, Diaspora Ventures

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Vik Kambli is a SaaS, digital media and eCommerce operator with 20+ years of experience. He provisions advisory services and capital to technology companies through Diaspora Ventures. Most recently, he was the Chief Marketing Officer at Clearly, a D2C division of EssilorLuxottica. Previously, Vik served on the Canadian executive team of Facebook/Instagram as Head of Western Canada, where he built the commercial business and team in the region. He led the retail, eCommerce, SaaS, FinTech, tourism, and education verticals during his tenure. Before Facebook, he led Strategy at Mobify and was VP of Marketing and Strategy at Monexa.

In this episode, Vik explains two jobs that your marketing needs to do, why most startups die, and what marketing strategy the company should choose if it plans to expand into the North American market.