Klaviyo Data Science Podcast EP 42 | Unlocking Customer Insights with RFM

Klaviyo Data Science Podcast

Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

Knowing your customers

Customers are all unique, whether you’re building a data science product or selling an ecommerce product. In an ideal world, we’d be able to think about all of them on a truly one-on-one basis. Most of us can’t keep track of that many people in our brains, though, which is where the topic of today’s episode comes in: what is the best way to summarize an entire population of customers into a number of groups that is small enough to intuit but fine-grained enough to actually be useful in practice?

Listen along to learn more about:

• Why understanding your customers is the superpower that drives any successful product
• How simple-sounding concepts like recency can be trickier than expected
• How to build a technical solution that draws on a vast number of data stores

For the full show notes, including resources mentioned in the episode and who's who, see the ⁠⁠Medium writeup⁠⁠.