Rob Enderle of Enderle Group on Metaverse and Digital Twins

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Rob Enderle of the Enderle Group joins us to discuss Digital Twins, the Metaverse, and the hybrid work model innovations.

Metaverse and Digital Twins

Recently, Rob has been engaging in the Metaverse and Digital Twin technology. Everybody is trying to figure out the use of the Metaverse. One interesting use has to do with demolished cities like those in Ukraine. The Metaverse can potentially offer the opportunity to revisit these places virtually.

I recently discussed Digital Twins and the auto industry with Rob Tiffany. Ford is using this technology to run various simulations. The combination of Digital Twins, the Metaverse, and autonomous vehicles brings potential. Human Digital Twins will soon copy one’s appearance, voice, opinions, etc., to virtually interact on their behalf. The issue remains the fidelity of Digital Twins and the Metaverse and its effect on decision making.

EV Industry Challenges

Mustang, Tesla, Ford, Rivian, Cruise, etc., are in on the EV/autonomous car game. These vehicles have two modes: chauffeur and guardian angel, and there is an industry divide between the modes. Guardian angel mode comes free with most electric vehicles, while chauffer mode comes with a subscription. Most of the drivers in the EV world Greg has spoken to don’t care for the chauffeur mode. When people buy a high-performance car, they want to drive it. In the U.S, people love their cars, and I think the culture must shift a lot before people self-driving vehicles become the norm.

Video Conferencing and the Hybrid Work Model

Greg has advised HP, Dell, IBM, etc., on PC and mobile phone technology. Recently, his involvement has been in improving mobile phone and PC integration. Leading companies like SYSCO are working heavily on this convergence. Video conferencing is a key area of focus. With the growth of the hybrid work model, companies are seeking to create better virtual collaboration. The behavioral and interpersonal aspects are still lacking. That unplanned interaction that sparks innovation is also missing. Many areas need some innovation to improve virtual workspace interactions.

About Our Guest: Rob Enderle

Rob Enderle is the President and Principal Analyst of the Enderle Group, where he provides perspective for the leaders in today’s technology. For over 20 years, Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens. Rob developed world-class IT industry analysis skills from DataQuest, Giga Information Group, and Forrester Research, which he leverages through his work at the Enderle Group.

To know more about Rob Enderle, the Metaverse, and digital twins, listen to this week's show: Rob Enderle of Enderle Group on Metaverse and Digital Twins.

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